ADLOGO LIMITED

🌳Matureactive
04587898 · ltd · incorporated 2002-11-12
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Feb 2025
Net worth
£-9.1k
book net assets
Opportunity
73/100
Strong
🔔
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What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 73/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
11 officers (2 active, 11 linked, 8 with DOB)
85
Ownership & PSC
2 active PSC(s) of 5 total, 5 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
88 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Negative net assets
Liabilities exceed assets by £9,083
Cash YoY
-21%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£22k
↓ 21% YoY
Net Worth
-£9k
↓ 90% YoY
Current Assets
£208k
↑ 39% YoY
Current Liabilities
—
-£9k£34k£78k£121k£165k£208kFeb 2024Feb 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-02-282024-02-29
Total assets£18.1k£34.2k
Current assets£208.1k£149.5k
Cash£22.2k£27.9k
Debtors£183.9k£119.6k
Net assets£-9.1k£-4.8k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (37 events)Click to expand
  1. 2025-11-28
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  2. 2024-12-13
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  3. 2024-09-02
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2023-11-30
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  5. 2023-03-13
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  6. 2022-11-30
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  7. 2021-11-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2020-11-02
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  9. 2019-11-28
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  10. 2018-10-10
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  11. 2018-08-17
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  12. 2018-08-17
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  13. 2018-08-17
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  14. 2018-08-17
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  15. 2018-08-17
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  16. 2017-11-30
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  17. 2017-03-01
    ➕
    JOHNSON, Ben Michael appointed
    director
  18. 2017-03-01
    ➕
    JONES, Cherry Louise appointed
    director
  19. 2017-03-01
    ➖
    PECK, Philip Stephen Charles resigned
    secretary
  20. 2017-03-01
    ➖
    BRUNTON - REED, Nicholas Alexander resigned
    director
  21. 2017-03-01
    ➖
    PECK, Philip Stephen Charles resigned
    director
  22. 2013-01-24
    ➖
    MURRAY, Peter Ian Anderson resigned
    director
  23. 2012-09-19
    ➖
    BROWN, Graham Martin resigned
    director
  24. 2009-12-07
    ➖
    LOWBRIDGE, Michael John resigned
    director
  25. 2008-02-01
    ➕
    BRUNTON - REED, Nicholas Alexander appointed
    director
  26. 2008-02-01
    ➖
    BRUNTON-REED, Susan resigned
    director
  27. 2007-02-05
    ➕
    LOWBRIDGE, Michael John appointed
    director
  28. 2003-11-01
    ➕
    BROWN, Graham Martin appointed
    director
  29. 2002-12-12
    ➖
    THE COMPANY REGISTRATION AGENTS LIMITED resigned
    corporate-nominee-secretary
  30. 2002-12-12
    ➖
    LUCIENE JAMES LIMITED resigned
    corporate-nominee-director
  31. 2002-11-12
    🏢
    Company incorporated
    As ADLOGO LIMITED
  32. 2002-11-12
    ➕
    PECK, Philip Stephen Charles appointed
    secretary
  33. 2002-11-12
    ➕
    THE COMPANY REGISTRATION AGENTS LIMITED appointed
    corporate-nominee-secretary
  34. 2002-11-12
    ➕
    BRUNTON-REED, Susan appointed
    director
  35. 2002-11-12
    ➕
    MURRAY, Peter Ian Anderson appointed
    director
  36. 2002-11-12
    ➕
    PECK, Philip Stephen Charles appointed
    director
  37. 2002-11-12
    ➕
    LUCIENE JAMES LIMITED appointed
    corporate-nominee-director

Owner dependency

58/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.

Succession & seller-readiness

46/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondaryStable-but-static management: Company is 24 years old and no new directors in the last 3 years — succession not yet being planned internally.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Ben Michael Johnson
Individual · British · DOB 04/1977 · age 49
50–75%
50–75%board control50-75% shares · 50-75% voting · board control08/08/2018
Miss Cherry Louise Jones
Individual · British · DOB 12/1978 · age 48
25–50%
25–50%25-50% shares · 25-50% voting08/08/2018
3 historic (ceased) PSCs
  • Mr Nicholas Alexander Brunton-Reedceased 01/02/2017· 25-50% shares · 25-50% voting
  • Mr Peter Ian Anderson Murrayceased 01/02/2017· 25-50% shares · 25-50% voting
  • Mr Philip Stephen Charles Peckceased 01/02/2017· 25-50% shares · 25-50% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2002-11-12
Jurisdictionengland-wales
Primary SIC82990 — Other business support service activities n.e.c.

Registered office

Unit 11/12 Hall Farm Sywell Aerodrome
Sywell
Northamptonshire
NN6 0BN
England

Filing status

Accounts
Next due: 2026-11-30
Last made up to: 2025-02-28
Confirmation statement
Next due: 2026-11-26
Last: 2025-11-12

Officers (2 active · 9 resigned)

JOHNSON, Ben Michael→
director · ~49y · appointed 2017-03-01
View their other companies + combined net worth →
Active
JONES, Cherry Louise→
director · ~48y · appointed 2017-03-01
View their other companies + combined net worth →
Active
PECK, Philip Stephen Charles→
secretary · appointed 2002-11-12 · resigned 2017-03-01
Resigned
THE COMPANY REGISTRATION AGENTS LIMITED→
corporate-nominee-secretary · appointed 2002-11-12 · resigned 2002-12-12
Resigned
BROWN, Graham Martin→
director · ~74y · appointed 2003-11-01 · resigned 2012-09-19
Resigned
BRUNTON - REED, Nicholas Alexander→
director · ~73y · appointed 2008-02-01 · resigned 2017-03-01
Resigned
BRUNTON-REED, Susan→
director · ~71y · appointed 2002-11-12 · resigned 2008-02-01
Resigned
LOWBRIDGE, Michael John→
director · ~73y · appointed 2007-02-05 · resigned 2009-12-07
Resigned
MURRAY, Peter Ian Anderson→
director · ~78y · appointed 2002-11-12 · resigned 2013-01-24
Resigned
PECK, Philip Stephen Charles→
director · ~74y · appointed 2002-11-12 · resigned 2017-03-01
Resigned
LUCIENE JAMES LIMITED→
corporate-nominee-director · appointed 2002-11-12 · resigned 2002-12-12
Resigned

Click a director name to see their full track record across all companies.

Recent filings (88 total)

accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-11-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-11-16
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-12-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-19
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-09-02
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-11-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-21
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-03-13
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-11-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-15
accounts-with-accounts-type-micro-entity
accounts · AA
2021-11-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-11-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-11-19
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2020-11-02
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2019-11-28