DIANA ATKINSON LIMITED

💤Zombieactive

04734655 · ltd · incorporated 2003-04-15

Investment thesis

Zombie company — trading but stalled; unlikely mover.

Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.

Why risky: No growth signal; thin margin for error on price.

🔒Estimated value

—

Upgrade to see

Turnover

—

year to Mar 2026

Net worth

—

book net assets

Opportunity

80/100

Exceptional

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch

What this business does

Primary activity: Financial intermediation not elsewhere classified

Sector: Financial & insurance

Investor take

Pursue

Active trading company with a 70-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 70). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (75/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile

address, 1 SIC codes, incorporation date

100

Financials

2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed

Lenders & charges

Confirmed no charges registered

Directors & officers

5 officers (2 active, 5 linked, 1 with DOB)

Ownership & PSC

1 active PSC(s) of 1 total, 1 with control declared

Director network

Network not yet resolved

Filing history

55 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

80/100Exceptional

PassWatchWorth a lookStrongExceptional

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality

Active, clean filings, stable charge profile.

Acquirability

Strong succession / seller-readiness signals.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts

Cash

—

Net Worth

—

Current Assets

—

Current Liabilities

—

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102

Metric	2026-03-31	2025-03-31
Average employees	100	100

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days

filing

• 1 accounts

Last 90 days

filings

• 1 accounts
• 1 confirmation-statement

Last 180 days

filings

• 1 accounts
• 1 confirmation-statement

Counts from Companies House filing history.

Corporate timeline (24 events)Click to expand

2026-06-02
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2025-05-19
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2024-05-22
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2023-05-16
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2022-05-17
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2021-05-17
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2020-05-12
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-05-09
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2018-05-14
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2017-09-12
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2017-01-02
➕
PEACOCK, Richard appointed
secretary
2017-01-02
📄
appoint-person-secretary-company-with-name-date
officers · AP03
2017-01-02
📄
termination-secretary-company-with-name-termination-date
officers · TM02
2016-10-10
➖
PEACOCK, Mabel Joy resigned
secretary
2016-05-12
📄
accounts-with-accounts-type-total-exemption-small
accounts · AA
2016-04-21
📄
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2015-05-12
📄
accounts-with-accounts-type-total-exemption-small
accounts · AA
2003-05-01
➕
ATKINSON, Diana appointed
director
2003-05-01
➕
PEACOCK, Mabel Joy appointed
secretary
2003-04-22
➖
FORM 10 SECRETARIES FD LTD resigned
corporate-nominee-secretary
2003-04-22
➖
FORM 10 DIRECTORS FD LTD resigned
corporate-nominee-director
2003-04-15
🏢
Company incorporated
As DIANA ATKINSON LIMITED
2003-04-15
➕
FORM 10 SECRETARIES FD LTD appointed
corporate-nominee-secretary
2003-04-15
➕
FORM 10 DIRECTORS FD LTD appointed
corporate-nominee-director

Owner dependency

100/100

Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS

+Sole director: Only one active director — all governance concentrated on one person.
+Founder name in company name: Company name contains director surname "ATKINSON" — strong identity link between founder and business.
+Long-tenure founder: Senior director has been in place 23 years — deep operational knowledge concentrated in one person.
+Founder age: Director aged approximately 70 — succession pressure is live.

Succession & seller-readiness

100/100

Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS

primaryFounder aged 70+: Senior director is approximately 70 years old. Natural succession window is now.
primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
primary20+ year tenure: Director in role 23 years. Very long tenure is a classic succession signal.
secondaryStable-but-static management: Company is 23 years old and no new directors in the last 3 years — succession not yet being planned internally.
supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean

No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%

Name	Shares	Voting rights	Nature of control	Notified
Mrs Diana Atkinson Individual · British · DOB 09/1956 · age 70	75–100%	—	75-100% shares	06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

Similar companies

Active · Financial services · DL postcode area

Company	Est. value	Turnover	Net worth	Staff	Age	Opp	Director
ADVANCED MORTGAGE SOLUTIONS NORTH EAST LIMITED→ 13421800 · est 2021 · no financials extracted	—	—	—	—	4y	—	—
B. PORTWOOD & COMPANY LIMITED→ 00785468 · est 1963 · no financials extracted	—	—	—	—	62y	—	—
BANNATYNE FINANCE LIMITED→ 12318009 · est 2019 · no financials extracted	—	—	—	—	6y	—	—
CANNIE INVESTMENTS LIMITED→ 13044020 · est 2020 · no financials extracted	—	—	—	—	5y	—	—
CARDIFF MONEY LIMITED→ 12182786 · est 2019 · no financials extracted	—	—	—	—	6y	—	—
CHR INVESTMENT SOLUTIONS LIMITED→ 15587140 · est 2024 · no financials extracted	—	—	—	—	2y	—	—
CLAIRE HOGG MORTGAGES & PROTECTION LIMITED→ 11826805 · est 2019 · no financials extracted	—	—	—	—	7y	—	—
CT COMMERCIAL FINANCE LTD→ 09330401 · est 2014 · no financials extracted	—	—	—	—	11y	—	—
CWA MAWER INSURANCE BROKERS LTD→ 15472591 · est 2024 · no financials extracted	—	—	—	—	2y	—	—
DENHAM & BURD WEALTH MANAGEMENT LIMITED→ 12644469 · est 2020 · no financials extracted	—	—	—	—	5y	—	—
DIAMOND INTERNATIONAL OVERSEAS LTD→ 06672742 · est 2008 · no financials extracted	—	—	—	—	17y	—	—
DML FINANCIAL PLANNING LTD→ 07382827 · est 2010 · no financials extracted	—	—	—	—	15y	—	—

Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →

🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive

Typeltd

Incorporated2003-04-15

Jurisdictionengland-wales

Primary SIC64999 — Financial intermediation not elsewhere classified

Registered office

Moatside, Deighton

Northallerton

North Yorkshire

DL6 2SJ

Filing status

Accounts

Next due: 2027-12-31

Last made up to: 2026-03-31

Confirmation statement

Next due: 2027-04-29

Last: 2026-04-15

Officers (2 active · 3 resigned)

PEACOCK, Richard→

secretary · appointed 2017-01-02

View their other companies + combined net worth →

Active

ATKINSON, Diana→

director · ~70y · appointed 2003-05-01

View their other companies + combined net worth →

Active

PEACOCK, Mabel Joy→

secretary · appointed 2003-05-01 · resigned 2016-10-10

Resigned

FORM 10 SECRETARIES FD LTD→

corporate-nominee-secretary · appointed 2003-04-15 · resigned 2003-04-22

Resigned

FORM 10 DIRECTORS FD LTD→

corporate-nominee-director · appointed 2003-04-15 · resigned 2003-04-22

Resigned

Click a director name to see their full track record across all companies.