ACTION HR LIMITED

🌳Matureactive
05040403 · ltd · incorporated 2004-02-11
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
—
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Pursue
Active trading company with a 79-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (75/100, director aged 79). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
6 officers (3 active, 6 linked, 3 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
72 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Mar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-312024-03-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

3 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
2
filings
  • • 1 confirmation-statement
  • • 1 officers
Last 180 days
2
filings
  • • 1 confirmation-statement
  • • 1 officers
Counts from Companies House filing history.
Corporate timeline (25 events)Click to expand
  1. 2026-03-25
    📄
    replacement-filing-of-director-appointment-with-name
    officers · RP01AP01
  2. 2025-11-11
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-11-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-12-01
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2022-09-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2022-02-28
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  7. 2021-06-01
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  8. 2020-11-17
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  9. 2019-06-13
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  10. 2019-05-30
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  11. 2018-11-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2018-02-15
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2017-10-03
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  14. 2017-10-02
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  15. 2016-09-07
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2016-04-01
    ➕
    WILLMOTT, Martin David appointed
    director
  17. 2012-04-01
    ➖
    BIGNELL, Mark Stuart resigned
    director
  18. 2011-04-15
    ➕
    BIGNELL, Mark Stuart appointed
    director
  19. 2004-05-07
    ➕
    WILLMOTT, Martin David appointed
    secretary
  20. 2004-05-07
    ➕
    WILLMOTT, Susan Janice appointed
    director
  21. 2004-02-13
    ➖
    FORM 10 SECRETARIES FD LTD resigned
    corporate-nominee-secretary
  22. 2004-02-13
    ➖
    FORM 10 DIRECTORS FD LTD resigned
    corporate-nominee-director
  23. 2004-02-11
    🏢
    Company incorporated
    As ACTION HR LIMITED
  24. 2004-02-11
    ➕
    FORM 10 SECRETARIES FD LTD appointed
    corporate-nominee-secretary
  25. 2004-02-11
    ➕
    FORM 10 DIRECTORS FD LTD appointed
    corporate-nominee-director

Owner dependency

91/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 22 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 79 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

96/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 79 years old. Natural succession window is now.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • primary20+ year tenure: Director in role 22 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 22 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mrs Susan Janice Willmott
Individual · British · DOB 07/1954 · age 72
——sig. influencesignificant influence06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Professional services · B postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
A.D. DIRECTION LIMITED→
12117793 · est 2019 · no financials extracted
————6y——
ACS BESPOKE ENGINEERING LIMITED→
16312252 · est 2025 · no financials extracted
————1y——
ACTEA CONSULTANCY LTD→
17081160 · est 2026 · no financials extracted
———————
ACTION SELF DRIVE LIMITED→
05850042 · est 2006 · no financials extracted
————19y——
ACTIVATE MANAGEMENT LIMITED→
09566996 · est 2015 · no financials extracted
————10y——
ACTIVELY ENGAGED CONSULTANCY LTD→
12244545 · est 2019 · no financials extracted
————6y——
ACTIVITY SUPPLIES LIMITED→
15977194 · est 2024 · no financials extracted
————1y——
ACTL HOLDINGS LIMITED→
14146398 · est 2022 · no financials extracted
————3y——
ACTON BRANDS LIMITED→
12819778 · est 2020 · no financials extracted
————5y——
ACTS TRADERS LTD→
11579526 · est 2018 · no financials extracted
————7y——
ACUWOMEN LIMITED→
05265771 · est 2004 · no financials extracted
————21y——
ADALID SOLUTIONS LIMITED→
05118780 · est 2004 · no financials extracted
————21y——
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2004-02-11
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management

Registered office

Office 42 Imex Business Centre
Oxleasow Road
Redditch
Worcs
B98 0RE
England

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-03-14
Last: 2026-02-28

Officers (3 active · 3 resigned)

WILLMOTT, Martin David→
secretary · appointed 2004-05-07
View their other companies + combined net worth →
Active
WILLMOTT, Martin David→
director · ~79y · appointed 2016-04-01
View their other companies + combined net worth →
Active
WILLMOTT, Susan Janice→
director · ~72y · appointed 2004-05-07
View their other companies + combined net worth →
Active
FORM 10 SECRETARIES FD LTD→
corporate-nominee-secretary · appointed 2004-02-11 · resigned 2004-02-13
Resigned
BIGNELL, Mark Stuart→
director · ~56y · appointed 2011-04-15 · resigned 2012-04-01
Resigned
FORM 10 DIRECTORS FD LTD→
corporate-nominee-director · appointed 2004-02-11 · resigned 2004-02-13
Resigned

Click a director name to see their full track record across all companies.

Recent filings (72 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-25
replacement-filing-of-director-appointment-with-name
officers · RP01AP01
2026-03-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-11-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-11-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-09-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-02-28
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-02-28
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2021-06-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-02-18
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2020-11-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-02-12