ACTIVATE MANAGEMENT LIMITED
💤Zombieactive
09566996 · ltd · incorporated 2015-04-29
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£489
book net assets
Opportunity
73/100
Strong
What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
ALSO REGISTERED FOR
- 85510Sports and recreation education
- 85590Other education n.e.c.
- 88910Child day-care activities
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 73/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -40% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (58/100).
🏦
Refinance opportunity
2 live charges · 2 lenders · oldest 8.7y
30/100
under pressure
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Oldest live charge is 8.7 years old — likely at or near maturity.
- · Two lenders — manageable, but coordination required.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: high (81/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 4 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
2 charges (2/2 with lender, 2/2 with type)
90
Directors & officers
7 officers (1 active, 7 linked, 7 with DOB)
90
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
80 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
100
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £489
Net assets shrinking
Down £47,025 YoY
Cash draining
Cash down 40% YoY
Cash YoY
-40%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£1k
↓ 40% YoY
Net Worth
£489
↓ 99% YoY
Current Assets
£309k
↓ 23% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-30 | 2023-12-30 |
|---|---|---|
| Total assets | £9.0k | £66.3k |
| Current assets | £309.5k | £399.5k |
| Cash | £1.1k | £1.9k |
| Debtors | £308.4k | £397.6k |
| Net assets | £489 | £47.5k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
1
filing
- • 1 confirmation-statement
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (39 events)Click to expand
- 2025-12-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-09-18📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-08-26📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2025-08-26📄withdrawal-of-a-person-with-significant-control-statementpersons-with-significant-control · PSC09
- 2025-08-11📄notification-of-a-person-with-significant-control-statementpersons-with-significant-control · PSC08
- 2025-07-24📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-07-24📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-07-24📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-07-24📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-07-24📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-07-24📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-06-27➖MITCHELL, Toby William resigneddirector
- 2025-06-27➖SWAINSTON, Thomas William resigneddirector
- 2025-06-27➖TAYLOR, Dominic Christian resigneddirector
- 2025-06-27➖UFFINDAL, Oliver James resigneddirector
- 2025-06-27➖VELASCO, Adam John resigneddirector
- 2024-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-07-04📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2024-07-04📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-02-22📄change-person-director-company-with-change-dateofficers · CH01
- 2024-02-22📄change-person-director-company-with-change-dateofficers · CH01
- 2024-02-22📄change-person-director-company-with-change-dateofficers · CH01
- 2024-02-22📄change-person-director-company-with-change-dateofficers · CH01
- 2024-02-22📄change-person-director-company-with-change-dateofficers · CH01
- 2024-02-22📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-10-05📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-09-30➖MCNAY, Iain Ronald resigneddirector
- 2023-09-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-02-18➕SWAINSTON, Thomas William appointeddirector
- 2022-02-18➕TAYLOR, Dominic Christian appointeddirector
- 2022-02-18➕UFFINDAL, Oliver James appointeddirector
- 2017-11-22🔓Charge satisfied #1
- 2017-10-30🔒Charge registered #2Lender: Coutts & Company
- 2017-09-26🔒Charge registered #1Lender: Clydesdale Bank PLC (Trading as Both Clydesdale and Yorkshire Bank) (Company Number SC001111)
- 2015-04-29🏢Company incorporatedAs ACTIVATE MANAGEMENT LIMITED
- 2015-04-29➕SUTTON, Luke David appointeddirector
- 2015-04-29➕MCNAY, Iain Ronald appointeddirector
- 2015-04-29➕MITCHELL, Toby William appointeddirector
- 2015-04-29➕VELASCO, Adam John appointeddirector
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
50/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 med ·5 director resignations in last 12 months
mediumMultiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.
Evidence: MITCHELL, Toby William resigned 2025-06-27; SWAINSTON, Thomas William resigned 2025-06-27; TAYLOR, Dominic Christian resigned 2025-06-27
Group structure
Activate Sport And Leisure Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Activate Sport And Leisure Ltd
Corporate parent · holds 75-100% shares · board control
⬇
ACTIVATE MANAGEMENT LIMITED
This company · 09566996
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Activate Sport And Leisure Ltd Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 27/06/2025 |
2 historic (ceased) PSCs
- Cherry Red Records Limitedceased 27/06/2025· 25-50% shares · 25-50% voting
- Mr Toby William Mitchellceased 27/06/2025· 50-75% shares · 50-75% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Professional services · B postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A D I PROJECTS LIMITED→ 03944470 · est 2000 · no financials extracted | — | — | — | — | 26y | — | — |
| A DHALL CONSULTING LIMITED→ 13453848 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ADAMS LAW SOLICITORS LTD→ 17002992 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ADAMS MOORE (SUTTON COLDFIELD) LIMITED→ 10774688 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| ADAMS MOORE AUDIT LTD→ 04353713 · est 2002 · no financials extracted | — | — | — | — | 24y | — | — |
| ADAMS MOORE LIMITED→ 04779275 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
| ADAMS PERRY LIMITED→ 04390124 · est 2002 · no financials extracted | — | — | — | — | 24y | — | — |
| ADAPTABLE INTERIM SOLUTIONS LIMITED→ 10222961 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| ADAPTION MANAGEMENT SERVICES LIMITED→ 12345564 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ADB ACCOUNTS MIDLANDS LIMITED→ 11649127 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ADBD MANAGEMENT LIMITED→ 11352389 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ADC ACCOUNTANCY LIMITED→ 08234440 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2015-04-29
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management
Registered office
Minerva Mill Innovation Centre
Station Road
Alcester
Warwickshire
B49 5ET
England
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-30
Confirmation statement
Next due: 2027-06-10
Last: 2026-05-27
Officers (1 active · 6 resigned)
SUTTON, Luke David→
Activedirector · ~50y · appointed 2015-04-29
View their other companies + combined net worth →
MCNAY, Iain Ronald→
Resigneddirector · ~80y · appointed 2015-04-29 · resigned 2023-09-30
MITCHELL, Toby William→
Resigneddirector · ~51y · appointed 2015-04-29 · resigned 2025-06-27
SWAINSTON, Thomas William→
Resigneddirector · ~37y · appointed 2022-02-18 · resigned 2025-06-27
TAYLOR, Dominic Christian→
Resigneddirector · ~50y · appointed 2022-02-18 · resigned 2025-06-27
UFFINDAL, Oliver James→
Resigneddirector · ~44y · appointed 2022-02-18 · resigned 2025-06-27
VELASCO, Adam John→
Resigneddirector · ~54y · appointed 2015-04-29 · resigned 2025-06-27
Click a director name to see their full track record across all companies.
Mortgages & charges
2
Total charges
1
Outstanding
1
Active lenders
Status:Lender:2 of 2 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | NatWest Group Coutts & Company | A registered charge | — | 30/10/2017 | — | |
| satisfied | Virgin Money Clydesdale Bank PLC (Trading as Both Clydesdale and Yorkshire Bank) (Company Number SC001111) | A registered charge | — | 26/09/2017 | 22/11/2017 |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (80 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-05-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-22
termination-director-company-with-name-termination-date
officers · TM01
2025-09-18
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2025-08-26
withdrawal-of-a-person-with-significant-control-statement
persons-with-significant-control · PSC09
2025-08-26
notification-of-a-person-with-significant-control-statement
persons-with-significant-control · PSC08
2025-08-11
termination-director-company-with-name-termination-date
officers · TM01
2025-07-24
termination-director-company-with-name-termination-date
officers · TM01
2025-07-24
termination-director-company-with-name-termination-date
officers · TM01
2025-07-24
termination-director-company-with-name-termination-date
officers · TM01
2025-07-24
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-07-24
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-07-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-04