THE PERSONAL FINANCE SOCIETY
Opportunity 74/100 (strong), bankability 75/100. Strong seller-intent signal (63/100, director aged 65). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: medium (73/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 102Key financials
1 year extracted from filed iXBRL accountsFinancials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 |
|---|---|
| Total assets | £18.58M |
| Current assets | £21.11M |
| Cash | £13.26M |
| Debtors | £7.85M |
| Net assets | £18.58M |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
- • 1 address
- • 2 address
- • 2 officers
- • 1 confirmation-statement
- • 3 address
- • 3 officers
- • 1 confirmation-statement
Corporate timeline (174 events)Click to expand
- 2026-05-26📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2026-04-10📍change-sail-address-company-with-old-address-new-addressaddress · AD02
- 2026-03-17📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2026-03-17📄appoint-person-director-company-with-name-dateofficers · AP01
- 2026-03-11📄appoint-person-director-company-with-name-dateofficers · AP01
- 2026-03-05➕HARPER, Adam John appointeddirector
- 2026-03-03📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2026-03-02➕WHITTLE, Alan Geoffrey, Dr appointeddirector
- 2026-01-05📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-12-31➖WHITE, Gillian Lesley resigneddirector
- 2025-12-02📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-12-01➕JACKSON, Roger appointeddirector
- 2025-12-01📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-11-30➖MITCHELL, Deborah Elizabeth resigneddirector
- 2025-09-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-08-11📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-08-08➖EDWARDS, Trevor Joseph resigneddirector
- 2025-05-19➖WILLIAMS, Daniel Graham resigneddirector
- 2025-05-19➖WRIGHT, Ben Howard resigneddirector
- 2025-05-19📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-05-19📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-04-15📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-04-10➖ELLIOTT, Christine Anne resigneddirector
- 2025-04-04➖MALLETT, Mathew Lee resigneddirector
- 2025-04-04📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-03-28📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-03-18➕CALLAGHAN, Ian Michael appointeddirector
- 2025-03-04📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-03-03📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-03-01➕GANNON, Kathryn Elizabeth appointeddirector
- 2025-03-01➕PALFREY, Craig appointeddirector
- 2024-12-19➖BASTIN, Elizabeth resigneddirector
- 2024-12-19📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-10-17📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-10-11➖WARD, Anthony resigneddirector
- 2024-10-11📄accounts-amended-with-accounts-type-smallaccounts · AAMD
- 2024-10-07📄change-person-director-company-with-change-dateofficers · CH01
- 2024-10-01📄appoint-person-director-company-with-name-dateofficers · AP01
- 2024-09-30➕HILL, Matthew James appointeddirector
- 2024-09-30➖BUCKLEY, Neil Alexander resigneddirector
- 2024-09-30➕EDWARDS, Trevor Joseph appointeddirector
- 2024-09-30➖HOWE, Sarah Anne resigneddirector
- 2024-09-30➕MALLETT, Mathew Lee appointeddirector
- 2024-09-30➖SEDDON, Catharine Jane resigneddirector
- 2024-09-30➖WATTS, Neil Robert resigneddirector
- 2024-09-30➕WHITE, Gillian Lesley appointeddirector
- 2024-09-19➕ELLIOTT, Christine Anne appointeddirector
- 2024-09-18➖WHITE, Piers resigneddirector
- 2024-06-19➕CRANE, Michael Paul appointeddirector
- 2024-06-19➖WHITE, Gillian Lesley resigneddirector
Owner dependency
Some founder dependency, but not acute. A structured handover period should cover most risk.
- -10 active directors: Broader management team in place — suggests transferable governance.
- +Founder age: Director aged approximately 65 — succession pressure is live.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primaryFounder aged 63+: Senior director is approximately 65. Approaching typical UK retirement age — succession thinking likely.
Red flags
1 med · 1 lowMultiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.
Evidence: EDWARDS, Trevor Joseph resigned 2025-08-08; MITCHELL, Deborah Elizabeth resigned 2025-11-30; WHITE, Gillian Lesley resigned 2025-12-31
Multiple address changes in a short period can indicate operational instability or admin disorder.
Group structure
Chartered Insurance Institute holds 25-50% — a significant corporate investor but not a controlling parent.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Chartered Insurance Institute Corporate entity | — | — | sig. influencesignificant influence | 06/04/2016 |
2 historic (ceased) PSCs
- Miss Sian Fisherceased 31/03/2022· significant influence
- Mr Keith Richardsceased 30/06/2021· significant influence
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (10 active · 70 resigned)
Click a director name to see their full track record across all companies.