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ACE FINANCIAL PLANNING LIMITED

💤Zombieactive
05273634 · ltd · incorporated 2004-10-29
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
Why now
Window opening · high confidence
More negotiable than before — 4 signals weakening over the last 30 days.
  • · Deal-killer verdict: workable → complicated
  • · Opportunity score: 80 → 70
  • · Hygiene score: 90 → 80
  • · PSC count: 4 → 0
Opportunity decay
softening · 6-months
Softening — cumulative signals suggest this becomes more negotiable over the next 3–6 months.
  • · 8 recent signals weakening vs 0 strengthening
What changed my view
Last 30 days

Picture worsened over the last 30 days — 4 negative signals vs 0 positive.

  • Deal-killer verdict: workablecomplicated
  • Opportunity score: 8070
  • Hygiene score: 9080
  • PSC count: 40
Last 90 days

Picture worsened over the last 90 days — 4 negative signals vs 0 positive.

  • Deal-killer verdict: workablecomplicated
  • Opportunity score: 8070
  • Hygiene score: 9080
  • PSC count: 40
Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
Upgrade to see
Turnover
year to Oct 2025
Net worth
book net assets
Opportunity
70/100
Strong
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What this business does
Primary activity: Activities of insurance agents and brokers
Sector: Financial & insurance
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 70/100 (strong), bankability 75/100. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: low (47/100)

Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
No charge records returned
50
Directors & officers
No officers data
0
Ownership & PSC
No PSC data returned
40
Director network
Network not yet resolved
30
Filing history
No filing history
0
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
70
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Oct 2024Oct 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-10-312024-10-31
Average employees00

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Corporate timeline (1 events)Click to expand
  1. 2004-10-29
    🏢
    Company incorporated
    As ACE FINANCIAL PLANNING LIMITED

Owner dependency

55/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +No director turnover: Company is 22 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

30/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

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Company details

Statusactive
Typeltd
Incorporated2004-10-29
Jurisdictionengland-wales
Primary SIC66220 — Activities of insurance agents and brokers

Registered office

13 Paynesfield Road
Bushey Heath
Bushey
WD23 1PQ

Filing status

Accounts
Next due: 2027-07-31
Last made up to: 2025-10-31
Confirmation statement
Next due: 2026-11-12
Last: 2025-10-29