221 CREATIVE LIMITED

💤Zombieactive
05735593 · ltd · incorporated 2006-03-09
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£-18.9k
book net assets
Opportunity
75/100
Strong
🔔
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What this business does
Primary activity: Other publishing activities
Sector: Information & communication
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (2 active, 4 linked, 2 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
57 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Negative net assets
Liabilities exceed assets by £18,855
Very low cash
Cash position: £57
Cash YoY
+0%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£57
~ YoY
Net Worth
-£19k
↑ 34% YoY
Current Assets
£27k
↑ 14% YoY
Current Liabilities
—
-£29k-£18k-£7k£5k£16k£27kMar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-312024-03-31
Total assets£780£-4.5k
Current assets£26.6k£23.4k
Cash£57£57
Debtors£18.8k£15.6k
Net assets£-18.9k£-28.6k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 confirmation-statement
Last 180 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
  1. 2025-12-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-12-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-12-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-01-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2021-11-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2021-04-26
    📄
    change-person-director-company-with-change-date
    officers · CH01
  7. 2021-04-26
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  8. 2021-04-26
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  9. 2020-12-18
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2019-07-08
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2018-12-07
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2017-10-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2016-12-12
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2016-03-16
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2015-11-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  16. 2007-09-11
    ➖
    WILSON, Aaron resigned
    director
  17. 2007-08-31
    ➕
    FENTON, Claire Elizabeth appointed
    secretary
  18. 2007-08-31
    ➖
    WILSON, Aaron resigned
    secretary
  19. 2006-03-09
    🏢
    Company incorporated
    As 221 CREATIVE LIMITED
  20. 2006-03-09
    ➕
    SUCKLING, Haydn James appointed
    director
  21. 2006-03-09
    ➕
    WILSON, Aaron appointed
    secretary
  22. 2006-03-09
    ➕
    WILSON, Aaron appointed
    director

Owner dependency

85/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 20 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

75/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • primary20+ year tenure: Director in role 20 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 20 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Haydn Suckling
Individual · British · DOB 08/1969 · age 57
75–100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2006-03-09
Jurisdictionengland-wales
Primary SIC58190 — Other publishing activities

Registered office

1 Wallace Road
Neepsend
Sheffield
South Yorkshire
S3 9SR
United Kingdom

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-03-23
Last: 2026-03-09

Officers (2 active · 2 resigned)

FENTON, Claire Elizabeth→
secretary · appointed 2007-08-31
View their other companies + combined net worth →
Active
SUCKLING, Haydn James→
director · ~57y · appointed 2006-03-09
View their other companies + combined net worth →
Active
WILSON, Aaron→
secretary · appointed 2006-03-09 · resigned 2007-08-31
Resigned
WILSON, Aaron→
director · ~57y · appointed 2006-03-09 · resigned 2007-09-11
Resigned

Click a director name to see their full track record across all companies.

Recent filings (57 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-03-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-23
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-23
confirmation-statement-with-updates
confirmation-statement · CS01
2024-04-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-19
confirmation-statement-with-updates
confirmation-statement · CS01
2023-03-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-01-26
confirmation-statement-with-updates
confirmation-statement · CS01
2022-03-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-11-23
change-person-director-company-with-change-date
officers · CH01
2021-04-26
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-04-26
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-04-26
confirmation-statement-with-updates
confirmation-statement · CS01
2021-04-26
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-12-18