ADDACTIVE LIMITED
- · Thesis: well-run, low negotiation leverage
- 63120Web portals
- 79909Other reservation service activities n.e.c.
Opportunity 75/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).
Data confidence
Overall: high (83/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Average employees | 20 | 2100 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 officers
- • 1 confirmation-statement
- • 1 officers
- • 1 confirmation-statement
Corporate timeline (26 events)Click to expand
- 2026-04-26📄change-person-secretary-company-with-change-dateofficers · CH03
- 2025-09-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-04-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-04-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-09-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-04-16📄change-person-director-company-with-change-dateofficers · CH01
- 2023-04-16📄change-person-director-company-with-change-dateofficers · CH01
- 2023-02-20📄resolutionresolution · RESOLUTIONS
- 2023-01-17📄resolutionresolution · RESOLUTIONS
- 2023-01-12📄capital-allotment-sharescapital · SH01
- 2022-12-06📄capital-alter-shares-subdivisioncapital · SH02
- 2022-12-06📄resolutionresolution · RESOLUTIONS
- 2022-09-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-06-20📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-09-24📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-08-14📄resolutionresolution · RESOLUTIONS
- 2021-08-05📄capital-allotment-sharescapital · SH01
- 2021-08-05📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-07-26➕FRASER, Raoul Alastair Joseph appointeddirector
- 2021-07-21📍change-sail-address-company-with-old-address-new-addressaddress · AD02
- 2018-12-20➕CHETWODE, Alexander appointeddirector
- 2006-07-31🏢Company incorporatedAs ADDACTIVE LIMITED
- 2006-07-31➕SMITH, Hannah Kate appointedsecretary
- 2006-07-31➕SMITH, Hannah Kate appointeddirector
- 2006-07-31➕SMITH, Martin appointeddirector
Owner dependency
Some founder dependency, but not acute. A structured handover period should cover most risk.
- -4 active directors: Broader management team in place — suggests transferable governance.
- +Long-tenure founder: Senior director has been in place 20 years — deep operational knowledge concentrated in one person.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- secondary12+ year tenure: Director in role 20 years.
- secondaryStable-but-static management: Company is 20 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Martin Smith Individual · British · DOB 06/1979 · age 47 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 31/07/2016 |
Hannah Kate Smith Individual · British · DOB 06/1979 · age 47 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 31/07/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (5 active · 0 resigned)
Click a director name to see their full track record across all companies.