APPLE SPICE EVENTS LIMITED
💤Zombieactive
06041169 · ltd · incorporated 2007-01-04
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
—
book net assets
Opportunity
75/100
Strong
What this business does
Primary activity: Other reservation service activities n.e.c.
Sector: Administrative & support services
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 1 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
44 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
- 2025-08-26📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-01-02📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-01-03📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-01-04📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-10-02📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-11-26📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-09-30📄accounts-with-accounts-type-dormantaccounts · AA
- 2018-09-29📄accounts-with-accounts-type-dormantaccounts · AA
- 2017-01-03📄accounts-with-accounts-type-dormantaccounts · AA
- 2016-09-06📄accounts-with-accounts-type-dormantaccounts · AA
- 2016-01-29📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-09-30📄accounts-with-accounts-type-dormantaccounts · AA
- 2015-01-30📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2014-09-22📄accounts-with-accounts-type-dormantaccounts · AA
- 2014-01-17📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2007-01-04🏢Company incorporatedAs APPLE SPICE EVENTS LIMITED
- 2007-01-04➕TAYLOR, Sally Elaine appointedsecretary
- 2007-01-04➕MARTIN, Gayle Frances appointeddirector
Owner dependency
90/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 19 years — deep operational knowledge concentrated in one person.
- +No director turnover: Company is 19 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
68/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 19 years.
- secondaryStable-but-static management: Company is 19 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Miss Gayle Frances Martin Individual · British · DOB 06/1973 · age 53 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control · trust interest · firm interest | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
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|---|---|---|---|---|---|---|---|
| AG SPORTS & FITNESS LTD→ 14840883 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| AIONEQUINE LIMITED→ 11380640 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| AKMAL TRAVELS LTD→ 11693707 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| AL ASAYL BLOODSTOCK LTD→ 08270109 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| ALLINCHES LTD.→ 12392015 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| AMANAS MUSIC LIMITED→ 04022981 · est 2000 · no financials extracted | — | — | — | — | 25y | — | — |
| ANDREW SIME & COMPANY LIMITED→ 01926999 · est 1985 · no financials extracted | — | — | — | — | 40y | — | — |
| ANNALOGIC LIMITED→ 04142058 · est 2001 · no financials extracted | — | — | — | — | 25y | — | — |
| ANTI-HERO LTD→ 15888008 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| APPLE & BEAN LTD→ 14300209 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ARCHER & GAHER ADVENTURES LTD→ 11349603 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ARK EXPEDITIONS LTD→ 16770803 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2007-01-04
Jurisdictionengland-wales
Primary SIC79909 — Other reservation service activities n.e.c.
Registered office
Apple Spice, 36 Greenhaze Lane
Great Cambourne
Cambridge
CB23 5BH
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-01-13
Last: 2025-12-30
Officers (2 active · 0 resigned)
TAYLOR, Sally Elaine→
Activesecretary · appointed 2007-01-04
View their other companies + combined net worth →
MARTIN, Gayle Frances→
Activedirector · ~53y · appointed 2007-01-04
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (44 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-06
accounts-with-accounts-type-dormant
accounts · AA
2025-08-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-02
accounts-with-accounts-type-dormant
accounts · AA
2024-01-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-12-30
accounts-with-accounts-type-dormant
accounts · AA
2023-01-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-01-03
accounts-with-accounts-type-dormant
accounts · AA
2022-01-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-01-04
accounts-with-accounts-type-dormant
accounts · AA
2021-10-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-01-03
accounts-with-accounts-type-dormant
accounts · AA
2020-11-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-01-04
accounts-with-accounts-type-dormant
accounts · AA
2019-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-01-07