ATHENA FINANCIAL PLANNING LIMITED

💤Zombieactive
06147707 · ltd · incorporated 2007-03-09
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2026
Net worth
£157.7k
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: Pension funding
Sector: Financial & insurance
Investor take
Pursue
Asset-holding vehicle with a 70-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 70). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
6 officers (2 active, 6 linked, 2 with DOB)
77
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
56 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £157,689
Cash YoY
+59%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£196k
↑ 59% YoY
Net Worth
£158k
↑ 64% YoY
Current Assets
£198k
↑ 54% YoY
Current Liabilities
—
£0£40k£79k£119k£158k£198kMar 2025Mar 2026

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2026-03-312025-03-31
Total assets£158.3k£96.9k
Current assets£197.6k£128.6k
Cash£196.2k£123.7k
Debtors£1.5k£4.9k
Net assets£157.7k£96.2k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • • 1 accounts
Last 90 days
1
filing
  • • 1 accounts
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (26 events)Click to expand
  1. 2026-05-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-05-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-05-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-06-28
    📄
    capital-allotment-shares
    capital · SH01
  5. 2023-06-28
    📄
    capital-allotment-shares
    capital · SH01
  6. 2023-06-27
    📄
    memorandum-articles
    incorporation · MA
  7. 2023-06-27
    📄
    resolution
    resolution · RESOLUTIONS
  8. 2023-05-31
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2022-05-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2021-05-17
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2020-06-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2019-09-04
    📄
    appoint-person-secretary-company-with-name-date
    officers · AP03
  13. 2019-09-01
    ➕
    GULLICK, Minerva appointed
    secretary
  14. 2019-05-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  15. 2018-05-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  16. 2017-05-17
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2015-02-16
    ➖
    GULLICK, Minerva resigned
    secretary
  18. 2015-02-16
    ➖
    GULLICK, Minerva resigned
    director
  19. 2007-03-09
    🏢
    Company incorporated
    As ATHENA FINANCIAL PLANNING LIMITED
  20. 2007-03-09
    ➕
    GULLICK, Robert John appointed
    director
  21. 2007-03-09
    ➕
    GULLICK, Minerva appointed
    secretary
  22. 2007-03-09
    ➕
    FORM 10 SECRETARIES FD LTD appointed
    corporate-nominee-secretary
  23. 2007-03-09
    ➖
    FORM 10 SECRETARIES FD LTD resigned
    corporate-nominee-secretary
  24. 2007-03-09
    ➕
    GULLICK, Minerva appointed
    director
  25. 2007-03-09
    ➕
    FORM 10 DIRECTORS FD LTD appointed
    corporate-nominee-director
  26. 2007-03-09
    ➖
    FORM 10 DIRECTORS FD LTD resigned
    corporate-nominee-director

Owner dependency

100/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 19 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 70 — succession pressure is live.

Succession & seller-readiness

98/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 70 years old. Natural succession window is now.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 19 years.
  • secondaryStable-but-static management: Company is 19 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Robert John Gullick
Individual · British · DOB 04/1956 · age 70
50–75%
50–75%50-75% shares · 50-75% voting06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2007-03-09
Jurisdictionengland-wales
Primary SIC65300 — Pension funding

Registered office

28 Dunkirk Drive
Brockhill Village Norton
Worcester
Worcestershire
WR5 2SG

Filing status

Accounts
Next due: 2027-12-31
Last made up to: 2026-03-31
Confirmation statement
Next due: 2026-07-12
Last: 2025-06-28

Officers (2 active · 4 resigned)

GULLICK, Minerva→
secretary · appointed 2019-09-01
View their other companies + combined net worth →
Active
GULLICK, Robert John→
director · ~70y · appointed 2007-03-09
View their other companies + combined net worth →
Active
GULLICK, Minerva→
secretary · appointed 2007-03-09 · resigned 2015-02-16
Resigned
FORM 10 SECRETARIES FD LTD→
corporate-nominee-secretary · appointed 2007-03-09 · resigned 2007-03-09
Resigned
GULLICK, Minerva→
director · ~67y · appointed 2007-03-09 · resigned 2015-02-16
Resigned
FORM 10 DIRECTORS FD LTD→
corporate-nominee-director · appointed 2007-03-09 · resigned 2007-03-09
Resigned

Click a director name to see their full track record across all companies.

Recent filings (56 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-05-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-05-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-05-15
confirmation-statement-with-updates
confirmation-statement · CS01
2023-06-29
capital-allotment-shares
capital · SH01
2023-06-28
capital-allotment-shares
capital · SH01
2023-06-28
memorandum-articles
incorporation · MA
2023-06-27
resolution
resolution · RESOLUTIONS
2023-06-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-05-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-02-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-05-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-03-03
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-05-17