ADVENTURE TOYS LTD
🌳Matureactive
06509360 · ltd · incorporated 2008-02-20
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jan 2025
Net worth
£210.2k
book net assets
Opportunity
79/100
Strong
What this business does
Primary activity: SIC 47650
Sector: Wholesale & retail
Investor take
PursueAsset-holding vehicle with a 70-year-old founder — textbook succession opportunity.
Opportunity 79/100 (strong), bankability 75/100. Strong seller-intent signal (83/100, director aged 70). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 2 with DOB)
83
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
52 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £210,159
Net assets shrinking
Down £11,303 YoY
Cash YoY
-15%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£148k
↓ 15% YoY
Net Worth
£210k
↓ 5.1% YoY
Current Assets
£489k
↑ 55% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-01-31 | 2024-01-31 |
|---|---|---|
| Total assets | £210.2k | £221.5k |
| Current assets | £488.5k | £314.9k |
| Cash | £147.6k | £173.0k |
| Debtors | £202.2k | £3.9k |
| Net assets | £210.2k | £221.5k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
- 2025-10-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-03-07📍change-sail-address-company-with-old-address-new-addressaddress · AD02
- 2025-03-06📍move-registers-to-registered-office-company-with-new-addressaddress · AD04
- 2025-03-04📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2025-03-04📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-03-04📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2024-10-11📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-05-30📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-05-30📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-10-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-10-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-10-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-10-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-10-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-10-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-10-16📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2008-02-20🏢Company incorporatedAs ADVENTURE TOYS LTD
- 2008-02-20➕METCALFE, Helen Belinda appointedsecretary
- 2008-02-20➕METCALFE, Duncan Vernon Neil appointeddirector
- 2008-02-20➕METCALFE, Helen Belinda appointeddirector
Owner dependency
91/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Long-tenure founder: Senior director has been in place 18 years — deep operational knowledge concentrated in one person.
- +Founder age: Director aged approximately 70 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
89/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- primaryFounder aged 70+: Senior director is approximately 70 years old. Natural succession window is now.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondary12+ year tenure: Director in role 18 years.
- secondaryStable-but-static management: Company is 18 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 lowMultiple registered office changes
lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Group structure
Adventure Toys Holdings Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Adventure Toys Holdings Ltd
Corporate parent · holds 75-100% shares
⬇
ADVENTURE TOYS LTD
This company · 06509360
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Adventure Toys Holdings Ltd Corporate entity | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 28/10/2024 |
2 historic (ceased) PSCs
- Mr Duncan Vernon Neil Metcalfeceased 28/10/2024· 25-50% shares · 25-50% voting
- Mrs Helen Belinda Metcalfeceased 28/10/2024· 50-75% shares · 50-75% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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|---|---|---|---|---|---|---|---|
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| 42 VENTURES GROUP LTD→ 17116576 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| A&K MASSTORE LTD→ 15193047 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ACM MEDIA LIMITED→ 15580015 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ACTIVE HOME ESSENTIALS LTD→ 15954173 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ADDSOVEM LTD→ 16892357 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AFFLECK AND MOFFAT(DARLINGTON),LIMITED→ 00204157 · est 1925 · no financials extracted | — | — | — | — | 101y | — | — |
| AKSHAR (N.E.) LTD→ 08567723 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| AKSHAYA FOOD AND WINE LTD→ 09340301 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| ALAN WADKINS LIMITED→ 00870458 · est 1966 · no financials extracted | — | — | — | — | 60y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2008-02-20
Jurisdictionengland-wales
Primary SIC47650 — SIC 47650
Registered office
Southolme Farm
Little Smeaton
Northallerton
North Yorkshire
DL6 2HJ
England
Filing status
Accounts
Next due: 2026-10-31
Last made up to: 2025-01-31
Confirmation statement
Next due: 2027-03-06
Last: 2026-02-20
Officers (3 active · 0 resigned)
METCALFE, Helen Belinda→
Activesecretary · appointed 2008-02-20
View their other companies + combined net worth →
METCALFE, Duncan Vernon Neil→
Activedirector · ~70y · appointed 2008-02-20
View their other companies + combined net worth →
METCALFE, Helen Belinda→
Activedirector · ~67y · appointed 2008-02-20
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (52 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-02-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-10-31
change-sail-address-company-with-old-address-new-address
address · AD02
2025-03-07
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-06
move-registers-to-registered-office-company-with-new-address
address · AD04
2025-03-06
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2025-03-04
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-03-04
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-03-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-10-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-05-30
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-05-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-10-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-02-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-10-29