ADVANTAGE4U LTD

🌳Matureactive
06691669 · ltd · incorporated 2008-09-08
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Why now
Window steady · low confidence
Steady and tidy — no seller pressure yet. Approach only if an angle opens.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
What changed my view
Last 30 days

No material changes in the last 30 days.

Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
80/100
Exceptional
🔔
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What this business does
Primary activity: SIC 99999
Sector: Extraterritorial bodies
Investor take
Pursue
Active trading company with a 74-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 74). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (59/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
9 officers (3 active, 9 linked, 4 with DOB)
79
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
17 connected companies via shared directors
90
Filing history
58 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Last 90 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Last 180 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (31 events)Click to expand
  1. 2026-06-24
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2025-05-30
    ➕
    FRECKELTON, Chris Keith appointed
    director
  3. 2025-05-30
    ➖
    REDFORD, Christopher Hugh resigned
    director
  4. 2025-05-30
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  5. 2025-05-30
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  6. 2025-05-20
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  7. 2024-10-15
    ➕
    BHOGAL, Manjeet Kaur appointed
    secretary
  8. 2024-10-15
    ➖
    REDFORD, Christopher Hugh resigned
    secretary
  9. 2024-10-15
    📄
    appoint-person-secretary-company-with-name-date
    officers · AP03
  10. 2024-10-15
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  11. 2024-07-04
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  12. 2023-06-02
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  13. 2022-04-14
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  14. 2021-07-06
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  15. 2020-07-20
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  16. 2019-06-06
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  17. 2018-07-25
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  18. 2018-06-11
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  19. 2017-06-29
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  20. 2015-08-01
    ➕
    REDFORD, Christopher Hugh appointed
    secretary
  21. 2015-07-31
    ➖
    BHOGAL, Manjeet Kaur resigned
    secretary
  22. 2014-06-27
    ➕
    BHOGAL, Manjeet Kaur appointed
    secretary
  23. 2014-06-27
    ➖
    REDFORD, Christopher Hugh resigned
    secretary
  24. 2008-10-06
    ➕
    COOMBS, Graham Derek Clifford appointed
    director
  25. 2008-10-06
    ➖
    MARKOU, Constantine resigned
    secretary
  26. 2008-10-06
    ➖
    MARKOU, Demetrios resigned
    director
  27. 2008-09-15
    ➕
    REDFORD, Christopher Hugh appointed
    secretary
  28. 2008-09-15
    ➕
    REDFORD, Christopher Hugh appointed
    director
  29. 2008-09-08
    🏢
    Company incorporated
    As ADVANTAGE4U LTD
  30. 2008-09-08
    ➕
    MARKOU, Constantine appointed
    secretary
  31. 2008-09-08
    ➕
    MARKOU, Demetrios appointed
    director

Owner dependency

83/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 18 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 74 — succession pressure is live.

Succession & seller-readiness

79/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 74 years old. Natural succession window is now.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 18 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

S & U Plc is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
S & U Plc
Corporate parent · holds 75-100% shares
ultimate parent
⬇
ADVANTAGE4U LTD
This company · 06691669

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
S & U Plc
Corporate entity
75–100%
—75-100% shares06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2008-09-08
Jurisdictionengland-wales
Primary SIC99999 — SIC 99999

Registered office

2 Stratford Court C/O S&U Plc Cranmore Boulevard
Shirley
Solihull
B90 4QT
England

Filing status

Accounts
Next due: 2027-10-31
Last made up to: 2026-01-31
Confirmation statement
Next due: 2027-07-12
Last: 2026-06-28

Officers (3 active · 6 resigned)

BHOGAL, Manjeet Kaur→
secretary · appointed 2024-10-15
View their other companies + combined net worth →
Active
COOMBS, Graham Derek Clifford→
director · ~74y · appointed 2008-10-06
View their other companies + combined net worth →
Active
FRECKELTON, Chris Keith→
director · ~37y · appointed 2025-05-30
View their other companies + combined net worth →
Active
BHOGAL, Manjeet Kaur→
secretary · appointed 2014-06-27 · resigned 2015-07-31
Resigned
MARKOU, Constantine→
secretary · appointed 2008-09-08 · resigned 2008-10-06
Resigned
REDFORD, Christopher Hugh→
secretary · appointed 2015-08-01 · resigned 2024-10-15
Resigned
REDFORD, Christopher Hugh→
secretary · appointed 2008-09-15 · resigned 2014-06-27
Resigned
MARKOU, Demetrios→
director · ~82y · appointed 2008-09-08 · resigned 2008-10-06
Resigned
REDFORD, Christopher Hugh→
director · ~61y · appointed 2008-09-15 · resigned 2025-05-30
Resigned

Click a director name to see their full track record across all companies.

Recent filings (58 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-06-30
accounts-with-accounts-type-dormant
accounts · AA
2026-06-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-08
termination-director-company-with-name-termination-date
officers · TM01
2025-05-30
appoint-person-director-company-with-name-date
officers · AP01
2025-05-30
accounts-with-accounts-type-dormant
accounts · AA
2025-05-20
appoint-person-secretary-company-with-name-date
officers · AP03
2024-10-15
termination-secretary-company-with-name-termination-date
officers · TM02
2024-10-15
accounts-with-accounts-type-dormant
accounts · AA
2024-07-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-28
accounts-with-accounts-type-dormant
accounts · AA
2023-06-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-06-29
accounts-with-accounts-type-dormant
accounts · AA
2022-04-14
accounts-with-accounts-type-dormant
accounts · AA
2021-07-06