4CHOICE LTD

💤Zombieactive
06809309 · ltd · incorporated 2009-02-04
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
—
book net assets
Opportunity
75/100
Strong
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch
What this business does
Primary activity: Business and domestic software development
Sector: Information & communication
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
7 officers (1 active, 7 linked, 6 with DOB)
87
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
76 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-12-312023-12-31
Average employees100100

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (32 events)Click to expand
  1. 2025-09-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-06-07
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-09-01
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2022-07-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2022-07-05
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC05
  6. 2022-07-05
    📄
    change-person-director-company-with-change-date
    officers · CH01
  7. 2021-11-19
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  8. 2021-11-18
    ➖
    HUGHES, Britt Peggy resigned
    director
  9. 2021-11-11
    📍
    change-sail-address-company-with-old-address-new-address
    address · AD02
  10. 2021-09-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2021-09-15
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  12. 2021-02-23
    ➖
    MASON, Richard Neil resigned
    director
  13. 2021-02-23
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  14. 2021-02-08
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  15. 2020-12-31
    ➖
    MCCORMICK, Paul Martin, Dr resigned
    director
  16. 2020-12-31
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  17. 2020-12-19
    📄
    accounts-with-accounts-type-small
    accounts · AA
  18. 2019-09-05
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  19. 2019-08-28
    ➕
    HUGHES, Britt Peggy appointed
    director
  20. 2019-08-28
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  21. 2019-08-20
    ➕
    MASON, Richard Neil appointed
    director
  22. 2019-07-15
    📄
    accounts-with-accounts-type-small
    accounts · AA
  23. 2019-05-09
    📄
    accounts-amended-with-accounts-type-small
    accounts · AAMD
  24. 2019-03-01
    ➖
    BYROM, Scott Andrew resigned
    director
  25. 2017-09-06
    ➖
    MASON, Richard Neil resigned
    director
  26. 2016-08-08
    ➕
    BYROM, Scott Andrew appointed
    director
  27. 2016-04-28
    ➕
    MCCORMICK, Paul Martin, Dr appointed
    director
  28. 2016-04-28
    ➖
    FUBRA LIMITED resigned
    corporate-director
  29. 2016-01-21
    ➕
    MASON, Richard Neil appointed
    director
  30. 2009-02-04
    🏢
    Company incorporated
    As 4CHOICE LTD
  31. 2009-02-04
    ➕
    ZABORSZKY, Peter Balazs appointed
    director
  32. 2009-02-04
    ➕
    FUBRA LIMITED appointed
    corporate-director

Owner dependency

85/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 17 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

68/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 17 years.
  • secondaryStable-but-static management: Company is 17 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Zii Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Zii Ltd
Corporate parent · holds 75-100% shares
ultimate parent
⬇
4CHOICE LTD
This company · 06809309

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Zii Ltd
Corporate entity
75–100%
50–75%75-100% shares · 75-100% voting06/04/2016
1 historic (ceased) PSC
  • Fubra Ltdceased 27/01/2021· 25-50% shares · 25-50% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Technology · WC postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
3TECH ENGINEERING LIMITED→
13464762 · est 2021 · no financials extracted
————4y——
403 INDUSTRIES LTD→
14378687 · est 2022 · no financials extracted
————3y——
42 CRUNCH LTD→
09900322 · est 2015 · no financials extracted
————10y——
43 FOLDS LTD→
16781551 · est 2025 · no financials extracted
———————
49X LTD→
17058959 · est 2026 · no financials extracted
———————
4ADMIN LTD→
15449473 · est 2024 · no financials extracted
————2y——
4ARMED LABS LIMITED→
16109011 · est 2024 · no financials extracted
————1y——
4ARMED LIMITED→
05526276 · est 2005 · no financials extracted
————20y——
4D CONSULTS LIMITED→
13638219 · est 2021 · no financials extracted
————4y——
4FREEDOM LTD→
16161868 · est 2025 · no financials extracted
————1y——
4I COMMUNICATIONS LTD→
15632169 · est 2024 · no financials extracted
————2y——
4K LABS LTD→
15644974 · est 2024 · no financials extracted
————2y——
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2009-02-04
Jurisdictionengland-wales
Primary SIC62012 — Business and domestic software development

Registered office

71-75 Shelton Street
London
WC2H 9JQ
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-10-16
Last: 2025-10-02

Officers (1 active · 6 resigned)

ZABORSZKY, Peter Balazs→
director · ~41y · appointed 2009-02-04
View their other companies + combined net worth →
Active
BYROM, Scott Andrew→
director · ~44y · appointed 2016-08-08 · resigned 2019-03-01
Resigned
HUGHES, Britt Peggy→
director · ~80y · appointed 2019-08-28 · resigned 2021-11-18
Resigned
MASON, Richard Neil→
director · ~63y · appointed 2019-08-20 · resigned 2021-02-23
Resigned
MASON, Richard Neil→
director · ~63y · appointed 2016-01-21 · resigned 2017-09-06
Resigned
MCCORMICK, Paul Martin, Dr→
director · ~75y · appointed 2016-04-28 · resigned 2020-12-31
Resigned
FUBRA LIMITED→
corporate-director · appointed 2009-02-04 · resigned 2016-04-28
Resigned

Click a director name to see their full track record across all companies.

Recent filings (76 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-10-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-06-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-09-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-07-25
change-to-a-person-with-significant-control
persons-with-significant-control · PSC05
2022-07-05
change-person-director-company-with-change-date
officers · CH01
2022-07-05
termination-director-company-with-name-termination-date
officers · TM01
2021-11-19
confirmation-statement-with-updates
confirmation-statement · CS01
2021-11-11
change-sail-address-company-with-old-address-new-address
address · AD02
2021-11-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-09-23
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2021-09-15