ADVANTAGE DIRECT FINANCE LIMITED
🌳Matureactive
07037684 · ltd · incorporated 2009-10-11
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
79/100
Strong
What this business does
Primary activity: SIC 99999
Sector: Extraterritorial bodies
Investor take
PursueActive trading company with a 74-year-old founder — textbook succession opportunity.
Opportunity 79/100 (strong), bankability 75/100. Strong seller-intent signal (68/100, director aged 74). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: medium (60/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
8 officers (3 active, 8 linked, 4 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
15 connected companies via shared directors
90
Filing history
46 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (30 events)Click to expand
- 2025-05-30➕FRECKELTON, Chris Keith appointeddirector
- 2025-05-30➖REDFORD, Christopher resigneddirector
- 2025-05-30📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-05-30📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-05-20📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-10-15➕BHOGAL, Manjeet Kaur appointedsecretary
- 2024-10-15➖REDFORD, Christopher Hugh resignedsecretary
- 2024-10-15📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2024-10-15📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2024-07-04📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-06-01📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-04-14📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-07-06📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-07-20📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-06-29📄termination-director-company-with-name-termination-dateofficers · TM01
- 2020-06-29📄appoint-person-director-company-with-name-dateofficers · AP01
- 2020-06-28➕COOMBS, Graham Derek Clifford appointeddirector
- 2020-06-28➖THOMPSON, John resigneddirector
- 2019-06-06📄accounts-with-accounts-type-dormantaccounts · AA
- 2018-07-25📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2018-06-11📄accounts-with-accounts-type-dormantaccounts · AA
- 2017-06-29📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2015-08-01➕REDFORD, Christopher Hugh appointedsecretary
- 2015-07-31➖BHOGAL, Manjeet Kaur resignedsecretary
- 2014-06-27➕BHOGAL, Manjeet Kaur appointedsecretary
- 2014-06-27➖REDFORD, Christopher resignedsecretary
- 2009-10-11🏢Company incorporatedAs ADVANTAGE DIRECT FINANCE LIMITED
- 2009-10-11➕REDFORD, Christopher appointedsecretary
- 2009-10-11➕REDFORD, Christopher appointeddirector
- 2009-10-11➕THOMPSON, John appointeddirector
Owner dependency
73/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder age: Director aged approximately 74 — succession pressure is live.
Succession & seller-readiness
66/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 70+: Senior director is approximately 74 years old. Natural succession window is now.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Group structure
S & U Plc is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
S & U Plc
Corporate parent · holds 75-100% shares
⬇
ADVANTAGE DIRECT FINANCE LIMITED
This company · 07037684
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
S & U Plc Corporate entity | 75–100% | — | 75-100% shares | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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|---|---|---|---|---|---|---|---|
| AKINDEX LIMITED→ 15828090 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ALDER MILES DRUCE LIMITED→ 00447026 · est 1947 · no financials extracted | — | — | — | — | 78y | — | — |
| ALHANASH LTD→ 16832630 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ALL UK (SERVICES) LIMITED→ 09372573 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| ALLIANCE CASHFLOW LIMITED→ 06480903 · est 2008 · no financials extracted | — | — | — | — | 18y | — | — |
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| ALLIANCE SURGICAL INDEMNITY LIMITED→ 07655593 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| ALLISON HOMES EASTERN LIMITED→ 04280860 · est 2001 · no financials extracted | — | — | — | — | 24y | — | — |
| ALLSECURED ALUMINIUM SOLUTIONS LTD→ 13034907 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| ALTHORP ESTATES LIMITED→ 15051788 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ALTRAM L.R.T. LIMITED→ 02868384 · est 1993 · no financials extracted | — | — | — | — | 32y | — | — |
| ALUPRO LIMITED→ 03661209 · est 1998 · no financials extracted | — | — | — | — | 27y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2009-10-11
Jurisdictionengland-wales
Primary SIC99999 — SIC 99999
Registered office
2 Stratford Court C/O S&U Plc Cranmore Boulevard
Shirley
Solihull
B90 4QT
England
Filing status
Accounts
Next due: 2026-10-31
Last made up to: 2025-01-31
Confirmation statement
Next due: 2026-07-12
Last: 2025-06-28
Officers (3 active · 5 resigned)
BHOGAL, Manjeet Kaur→
Activesecretary · appointed 2024-10-15
View their other companies + combined net worth →
COOMBS, Graham Derek Clifford→
Activedirector · ~74y · appointed 2020-06-28
View their other companies + combined net worth →
FRECKELTON, Chris Keith→
Activedirector · ~37y · appointed 2025-05-30
View their other companies + combined net worth →
BHOGAL, Manjeet Kaur→
Resignedsecretary · appointed 2014-06-27 · resigned 2015-07-31
REDFORD, Christopher Hugh→
Resignedsecretary · appointed 2015-08-01 · resigned 2024-10-15
REDFORD, Christopher→
Resignedsecretary · appointed 2009-10-11 · resigned 2014-06-27
REDFORD, Christopher→
Resigneddirector · ~61y · appointed 2009-10-11 · resigned 2025-05-30
THOMPSON, John→
Resigneddirector · ~71y · appointed 2009-10-11 · resigned 2020-06-28
Click a director name to see their full track record across all companies.
Recent filings (46 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-08
termination-director-company-with-name-termination-date
officers · TM01
2025-05-30
appoint-person-director-company-with-name-date
officers · AP01
2025-05-30
accounts-with-accounts-type-dormant
accounts · AA
2025-05-20
termination-secretary-company-with-name-termination-date
officers · TM02
2024-10-15
appoint-person-secretary-company-with-name-date
officers · AP03
2024-10-15
accounts-with-accounts-type-dormant
accounts · AA
2024-07-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-28
accounts-with-accounts-type-dormant
accounts · AA
2023-06-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-06-29
accounts-with-accounts-type-dormant
accounts · AA
2022-04-14
accounts-with-accounts-type-dormant
accounts · AA
2021-07-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-06-28
accounts-with-accounts-type-dormant
accounts · AA
2020-07-20