AIMR LIMITED

💤Zombieactive
07220374 · ltd · incorporated 2010-04-12
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
not disclosed
Net worth
book net assets
Opportunity
80/100
Exceptional
🔔
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What this business does
Primary activity: Accounting and auditing activities
Sector: Professional, scientific & technical
ALSO REGISTERED FOR
  • 70229Management consultancy activities other than financial management
Investor take
Pursue
Active trading company with a 74-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 74). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (58/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (1 active, 3 linked, 1 with DOB)
77
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
10 connected companies via shared directors
75
Filing history
53 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
4
filings
  • 2 persons-with-significant-control
  • 1 officers
  • 1 confirmation-statement
Last 180 days
5
filings
  • 2 persons-with-significant-control
  • 1 officers
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
  1. 2026-04-08
    📄
    change-person-director-company-with-change-date
    officers · CH01
  2. 2026-04-08
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  3. 2026-04-08
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  4. 2026-03-02
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2025-02-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2024-02-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2023-02-28
    📄
    resolution
    resolution · RESOLUTIONS
  8. 2023-02-28
    📄
    memorandum-articles
    incorporation · MA
  9. 2023-02-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2022-05-06
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2021-08-27
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  12. 2021-06-10
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2021-01-25
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  14. 2021-01-25
    📄
    change-person-director-company-with-change-date
    officers · CH01
  15. 2021-01-25
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  16. 2020-05-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2019-05-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  18. 2017-03-20
    RHODES, Mark Adam resigned
    secretary
  19. 2010-04-12
    🏢
    Company incorporated
    As AIMR LIMITED
  20. 2010-04-12
    RHODES, Andrew Max appointed
    director
  21. 2010-04-12
    RHODES, Marion Naomi appointed
    secretary
  22. 2010-04-12
    RHODES, Marion Naomi resigned
    secretary
  23. 2010-04-12
    RHODES, Mark Adam appointed
    secretary

Owner dependency

100/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 16 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 74 — succession pressure is live.

Succession & seller-readiness

98/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 74 years old. Natural succession window is now.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 16 years.
  • secondaryStable-but-static management: Company is 16 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Andrew Max Rhodes
Individual · British · DOB 10/1952 · age 74
5075%
50–75%board control50-75% shares · 50-75% voting · board control06/04/2016
Mrs Marion Naomi Rhodes
Individual · British · DOB 02/1954 · age 72
2550%
25–50%25-50% shares · 25-50% voting06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2010-04-12
Jurisdictionengland-wales
Primary SIC69201 — Accounting and auditing activities

Registered office

C/O Sobell Rhodes Llp The Kinetic Centre
Theobald Street
Elstree, Borehamwood
Hertfordshire
WD6 4PJ
United Kingdom

Filing status

Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2027-04-12
Last: 2026-03-29

Officers (1 active · 2 resigned)

RHODES, Andrew Max
director · ~74y · appointed 2010-04-12
View their other companies + combined net worth →
Active
RHODES, Marion Naomi
secretary · appointed 2010-04-12 · resigned 2010-04-12
Resigned
RHODES, Mark Adam
secretary · appointed 2010-04-12 · resigned 2017-03-20
Resigned

Click a director name to see their full track record across all companies.

Recent filings (53 total)

change-person-director-company-with-change-date
officers · CH01
2026-04-08
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-04-08
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-04-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-07
accounts-with-accounts-type-micro-entity
accounts · AA
2026-03-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-09
accounts-with-accounts-type-micro-entity
accounts · AA
2025-02-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-03
accounts-with-accounts-type-micro-entity
accounts · AA
2024-02-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-30
resolution
resolution · RESOLUTIONS
2023-02-28
memorandum-articles
incorporation · MA
2023-02-28
accounts-with-accounts-type-micro-entity
accounts · AA
2023-02-23
accounts-with-accounts-type-micro-entity
accounts · AA
2022-05-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-03-31