ADINCENTIVES LTD.

🌳Matureactive
07285100 · ltd · incorporated 2010-06-15
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jun 2024
Net worth
—
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: SIC 99999
Sector: Extraterritorial bodies
Investor take
Pursue
Active trading company with a 73-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (63/100, director aged 73). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (72/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 3 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
32 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

1 year extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-06-30

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
  1. 2025-08-21
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2024-08-14
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  3. 2024-03-20
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  4. 2023-03-08
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  5. 2021-09-15
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  6. 2021-03-17
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  7. 2020-03-04
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  8. 2019-03-12
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  9. 2018-03-21
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  10. 2017-03-16
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  11. 2016-10-06
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  12. 2016-08-03
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  13. 2016-03-29
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  14. 2015-06-18
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2015-03-30
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  16. 2014-06-24
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  17. 2010-06-15
    🏢
    Company incorporated
    As ADINCENTIVES LTD.
  18. 2010-06-15
    ➕
    MERRETT, Graham John appointed
    director
  19. 2010-06-15
    ➕
    MERRETT, James Graham appointed
    director
  20. 2010-06-15
    ➕
    MERRETT, Karen appointed
    director

Owner dependency

83/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Long-tenure founder: Senior director has been in place 16 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 73 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

83/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 73 years old. Natural succession window is now.
  • secondary12+ year tenure: Director in role 16 years.
  • secondaryStable-but-static management: Company is 16 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Graham John Merrett
Individual · British · DOB 02/1953 · age 73
50–75%
50–75%50-75% shares · 50-75% voting06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2010-06-15
Jurisdictionengland-wales
Primary SIC99999 — SIC 99999

Registered office

8 Eden Close
Wilmslow
SK9 6BG
England

Filing status

Accounts
Next due: 2027-03-31
Last made up to: 2025-06-30
Confirmation statement
Next due: 2026-06-29
Last: 2025-06-15

Officers (3 active · 0 resigned)

MERRETT, Graham John→
director · ~73y · appointed 2010-06-15
View their other companies + combined net worth →
Active
MERRETT, James Graham→
director · ~46y · appointed 2010-06-15
View their other companies + combined net worth →
Active
MERRETT, Karen→
director · ~71y · appointed 2010-06-15
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (32 total)

accounts-with-accounts-type-dormant
accounts · AA
2025-08-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-19
accounts-with-accounts-type-dormant
accounts · AA
2024-08-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-08
accounts-with-accounts-type-dormant
accounts · AA
2024-03-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-31
accounts-with-accounts-type-dormant
accounts · AA
2023-03-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-08-03
accounts-with-accounts-type-dormant
accounts · AA
2021-09-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-07-23
accounts-with-accounts-type-dormant
accounts · AA
2021-03-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-07-13
accounts-with-accounts-type-dormant
accounts · AA
2020-03-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-07-17
accounts-with-accounts-type-dormant
accounts · AA
2019-03-12