BEELINE PROMOTIONAL PRODUCTS LTD
- 46180Agents specialised in the sale of other particular products
- 82990Other business support service activities n.e.c.
Opportunity 78/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Refinance opportunity
2 live charges · 2 lenders · oldest 15.7y
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Oldest live charge is 15.7 years old — likely at or near maturity.
- · Two lenders — manageable, but coordination required.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: medium (74/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 102Key financials
1 year extracted from filed iXBRL accountsFinancials
Extracted from Companies House accounts · FRS 102| Metric | 2024-10-31 |
|---|---|
| Total assets | £65.0k |
| Current assets | £168.3k |
| Cash | £32.9k |
| Debtors | £135.4k |
| Net assets | £153 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 accounts
- • 1 accounts
- • 1 accounts
Corporate timeline (28 events)Click to expand
- 2026-07-21📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2026-01-07📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-07-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-05-16📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-11-05📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2024-10-31🔒Charge registered #2Lender: Ecapital Commercial Finance (North) Limited
- 2024-10-21📄mortgage-satisfy-charge-fullmortgage · MR04
- 2024-10-21🔓Charge satisfied #1
- 2024-07-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-04-01📄change-person-director-company-with-change-dateofficers · CH01
- 2023-07-06📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-02-01📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2022-02-12📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2022-02-12📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-02-12📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-02-07📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-02-07📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-01-28➕SHIPPEN, Joanne Elizabeth appointeddirector
- 2022-01-28➖WELCH, Peter John resigneddirector
- 2021-12-14📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-08-16📄change-person-director-company-with-change-dateofficers · CH01
- 2021-08-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-07-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2016-04-06➖HOLME, Joanne Loraine resigneddirector
- 2010-10-29🔒Charge registered #1Lender: Barclays Bank PLC
- 2010-10-06🏢Company incorporatedAs BEELINE PROMOTIONAL PRODUCTS LTD
- 2010-10-06➕HOLME, Joanne Loraine appointeddirector
- 2010-10-06➕WELCH, Peter John appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Senior director age: Director aged approximately 58 — approaching natural succession window.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryFounder aged 58+: Senior director is approximately 58. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondaryStable-but-static management: Company is 16 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
1 lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Group structure
Hatters Promo Group Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Hatters Promo Group Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 28/01/2022 |
2 historic (ceased) PSCs
- Mrs Jennifer Clare Welchceased 28/01/2022· 25-50% shares · 25-50% voting · board control
- Mr Peter John Welchceased 28/01/2022· 75-100% shares · 75-100% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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|---|---|---|---|---|---|---|---|
| AUTOMATEDTECHNOLOGIES LTD→ 07248821 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
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| BEDFORD ENGINEERING CO.(MANCHESTER)LIMITED→ 00690575 · est 1961 · no financials extracted | — | — | — | — | 64y | — | — |
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| BEESPOKE CARPENTRY LTD→ 16198146 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
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| BELLS SHEET METAL LIMITED→ 06485860 · est 2008 · no financials extracted | — | — | — | — | 18y | — | — |
| BELMONTE BUSINESS EQUIPMENT LIMITED→ 01485155 · est 1980 · no financials extracted | — | — | — | — | 46y | — | — |
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 2 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Ecapital Commercial Finance (North) Ecapital Commercial Finance (North) Limited | A registered charge | 1 property | 31/10/2024 | — | |
| satisfied | Barclays Barclays Bank PLC | Debenture | 1 property | 29/10/2010 | 21/10/2024 |