ADAPTIVE REASONING LTD

🌳Matureactive
07406795 · ltd · incorporated 2010-10-14
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
Upgrade to see
Turnover
year to Oct 2024
Net worth
£37.1k
book net assets
Opportunity
76/100
Strong
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What this business does
Primary activity: Business and domestic software development
Sector: Information & communication
ALSO REGISTERED FOR
  • 70229Management consultancy activities other than financial management
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 76/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
41 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
65
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £37,104

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£37k
↑ 2.0% YoY
Current Assets
£154k
↓ 6.3% YoY
Current Liabilities
£0£33k£66k£99k£131k£164kOct 2023Oct 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-10-312023-10-31
Total assets£37.1k£36.4k
Current assets£153.8k£164.3k
Net assets£37.1k£36.4k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
  1. 2025-07-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-07-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-07-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2022-03-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2021-03-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2020-11-19
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  7. 2020-11-19
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  8. 2020-11-19
    📄
    withdrawal-of-a-person-with-significant-control-statement
    persons-with-significant-control · PSC09
  9. 2020-11-19
    📄
    change-person-director-company-with-change-date
    officers · CH01
  10. 2020-07-20
    📄
    change-person-director-company-with-change-date
    officers · CH01
  11. 2020-07-20
    📄
    change-person-director-company-with-change-date
    officers · CH01
  12. 2020-07-20
    📄
    change-person-director-company-with-change-date
    officers · CH01
  13. 2019-12-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2019-03-18
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2018-05-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  16. 2017-05-02
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  17. 2010-10-14
    🏢
    Company incorporated
    As ADAPTIVE REASONING LTD
  18. 2010-10-14
    BERRY, John James appointed
    director
  19. 2010-10-14
    VINCENT, David appointed
    director

Owner dependency

73/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 16 years — deep operational knowledge concentrated in one person.
  • +No director turnover: Company is 16 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

59/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 16 years.
  • secondaryStable-but-static management: Company is 16 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr John James Berry
Individual · British · DOB 03/1973 · age 53
2550%
25–50%25-50% shares · 25-50% voting30/09/2020
Mr David Vincent
Individual · American · DOB 10/1976 · age 50
2550%
25–50%25-50% shares · 25-50% voting30/09/2020

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

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🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2010-10-14
Jurisdictionengland-wales
Primary SIC62012 — Business and domestic software development

Registered office

10 Watermark Way
Foxholes Business Park
Hertford
Hertfordshire
SG13 7TZ

Filing status

Accounts
Next due: 2026-07-31
Last made up to: 2024-10-31
Confirmation statement
Next due: 2026-10-14
Last: 2025-09-30

Officers (2 active · 0 resigned)

BERRY, John James
director · ~53y · appointed 2010-10-14
View their other companies + combined net worth →
Active
VINCENT, David
director · ~50y · appointed 2010-10-14
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (41 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2025-10-01
accounts-with-accounts-type-micro-entity
accounts · AA
2025-07-31
confirmation-statement-with-updates
confirmation-statement · CS01
2024-09-30
accounts-with-accounts-type-micro-entity
accounts · AA
2024-07-29
confirmation-statement-with-updates
confirmation-statement · CS01
2023-10-08
accounts-with-accounts-type-micro-entity
accounts · AA
2023-07-26
confirmation-statement-with-updates
confirmation-statement · CS01
2022-10-11
accounts-with-accounts-type-micro-entity
accounts · AA
2022-03-21
confirmation-statement-with-updates
confirmation-statement · CS01
2021-10-13
accounts-with-accounts-type-micro-entity
accounts · AA
2021-03-24
confirmation-statement-with-updates
confirmation-statement · CS01
2020-11-27
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2020-11-19
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2020-11-19
withdrawal-of-a-person-with-significant-control-statement
persons-with-significant-control · PSC09
2020-11-19
change-person-director-company-with-change-date
officers · CH01
2020-11-19