ADVANTAGE EQUIPMENT LTD

💤Zombieactive
07511272 · ltd · incorporated 2011-01-31
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£11.3k
book net assets
Opportunity
78/100
Strong
🔔
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What this business does
Primary activity: SIC 46620
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 78/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (72/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (1 active, 4 linked, 4 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
52 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £11,255

Key financials

1 year extracted from filed iXBRL accounts
Cash
—
Net Worth
£11k
Current Assets
£12k
Current Liabilities
—

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-31
Total assets£11.3k
Current assets£11.5k
Net assets£11.3k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (25 events)Click to expand
  1. 2025-12-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-09-30
    📄
    change-account-reference-date-company-previous-extended
    accounts · AA01
  3. 2024-09-23
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  4. 2024-08-14
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  5. 2023-12-13
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  6. 2023-03-30
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  7. 2022-01-31
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  8. 2021-06-30
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  9. 2021-06-30
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  10. 2021-05-18
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  11. 2020-03-31
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  12. 2020-03-30
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2020-03-30
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  14. 2020-03-29
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  15. 2020-03-03
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  16. 2019-03-06
    ➖
    DELANEY, Paul Simon resigned
    director
  17. 2018-12-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  18. 2018-04-27
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  19. 2017-08-22
    ➕
    TWIGG, Mathew Thomas appointed
    director
  20. 2017-08-22
    ➖
    DELANEY, Patrick David resigned
    director
  21. 2017-08-22
    ➖
    DELANEY, Sallie Adela resigned
    director
  22. 2016-03-15
    ➕
    DELANEY, Paul Simon appointed
    director
  23. 2011-01-31
    🏢
    Company incorporated
    As ADVANTAGE EQUIPMENT LTD
  24. 2011-01-31
    ➕
    DELANEY, Patrick David appointed
    director
  25. 2011-01-31
    ➕
    DELANEY, Sallie Adela appointed
    director

Owner dependency

83/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Senior director age: Director aged approximately 59 — approaching natural succession window.

Succession & seller-readiness

65/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 59. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondaryStable-but-static management: Company is 15 years old and no new directors in the last 3 years — succession not yet being planned internally.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

2 corporate shareholders identified. Group structure is distributed.

🏛️
Reel It Winding Machines Limited
Corporate parent · holds 75-100% shares · board control
ultimate parent
🏛️
Reel It Winding Machines
Corporate parent · holds 75-100% shares · board control
ultimate parent
⬇
ADVANTAGE EQUIPMENT LTD
This company · 07511272

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

2 active beneficial owners · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Reel It Winding Machines Limited
Corporate entity
75–100%
75–100%board control75-100% shares · 75-100% voting · board control22/08/2017
Reel It Winding Machines
Corporate entity
75–100%
75–100%board control75-100% shares · 75-100% voting · board control22/08/2017
1 historic (ceased) PSC
  • Mr Patrick David Delaneyceased 22/08/2017· 75-100% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

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ABBEY CEREALS LIMITED→
07169066 · est 2010 · no financials extracted
————16y——
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00363475 · est 1940 · no financials extracted
————85y——
ABSOLUTELY PERSONAL LTD→
15400846 · est 2024 · no financials extracted
————2y——
ADSETT TRADING CO LTD→
03188392 · est 1996 · no financials extracted
————29y——
AGILICO WORKPLACE TECHNOLOGIES (NORTH) LIMITED→
02118025 · est 1987 · no financials extracted
————39y——
AIR SEVEN LIMITED→
07510743 · est 2011 · no financials extracted
————15y——
AKULAIMPEX LIMITED→
16445340 · est 2025 · no financials extracted
———————
AKURA LIMITED→
03664847 · est 1998 · no financials extracted
————27y——
ALAN INDUSTRIAL SERVICES LTD→
04994585 · est 2003 · no financials extracted
————22y——
ALASAN AGRIVENTURES LTD→
15709607 · est 2024 · no financials extracted
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ALFA TEAM UK LTD→
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————3y——
ALL COUNTY TRADE LIMITED→
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2011-01-31
Jurisdictionengland-wales
Primary SIC46620 — SIC 46620

Registered office

Unit 9 Canal Iron Works
London Road
Stroud
GL5 2SH
England

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-02-14
Last: 2026-01-31

Officers (1 active · 3 resigned)

TWIGG, Mathew Thomas→
director · ~59y · appointed 2017-08-22
View their other companies + combined net worth →
Active
DELANEY, Patrick David→
director · ~79y · appointed 2011-01-31 · resigned 2017-08-22
Resigned
DELANEY, Paul Simon→
director · ~50y · appointed 2016-03-15 · resigned 2019-03-06
Resigned
DELANEY, Sallie Adela→
director · ~78y · appointed 2011-01-31 · resigned 2017-08-22
Resigned

Click a director name to see their full track record across all companies.

Recent filings (52 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-02-05
accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-30
change-account-reference-date-company-previous-extended
accounts · AA01
2025-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-31
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-09-23
change-account-reference-date-company-previous-shortened
accounts · AA01
2024-08-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-31
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-12-13
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-03-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-01-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-04-01
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-01-31
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2021-06-30
gazette-filings-brought-up-to-date
gazette · DISS40
2021-06-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-06-29