ADEN BRANDS LIMITED

💤Zombieactive
07529404 · ltd · incorporated 2011-02-14
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£198.9k
book net assets
Opportunity
75/100
Strong
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What this business does
Primary activity: Other amusement and recreation activities n.e.c.
Sector: Arts, entertainment & recreation
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Deleverage or restructure. Leverage at 100% of assets — consider sale of non-core assets or equity injection. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (2 active, 4 linked, 2 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
42 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £198,944
High leverage
Liabilities are 100% of total assets
Leverage
100%
Liabilities / Total assets

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£199k
↑ 11% YoY
Current Assets
£252k
↑ 7.4% YoY
Current Liabilities
—
£0£50k£101k£151k£201k£252kMar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-312024-03-31
Total assets£251.5k£234.3k
Current assets£251.5k£234.3k
Net assets£198.9k£179.3k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
  1. 2025-12-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-10-30
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  3. 2024-12-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-12-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-12-13
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  6. 2022-06-21
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  7. 2021-12-29
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  8. 2020-12-22
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  9. 2019-12-27
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  10. 2018-12-24
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  11. 2017-05-22
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  12. 2016-12-16
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  13. 2016-02-15
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  14. 2015-12-24
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2015-12-18
    📄
    change-person-director-company-with-change-date
    officers · CH01
  16. 2015-08-03
    ➖
    COOPER, Daniel Julian resigned
    director
  17. 2011-09-04
    ➕
    NORMAN, Paul Michael appointed
    secretary
  18. 2011-09-04
    ➖
    NORMAN, Michael resigned
    secretary
  19. 2011-09-04
    ➕
    COOPER, Daniel Julian appointed
    director
  20. 2011-02-14
    🏢
    Company incorporated
    As ADEN BRANDS LIMITED
  21. 2011-02-14
    ➕
    NORMAN, Paul Michael appointed
    director
  22. 2011-02-14
    ➕
    NORMAN, Michael appointed
    secretary

Owner dependency

85/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 15 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

68/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 15 years.
  • secondaryStable-but-static management: Company is 15 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Paul Michael Norman
Individual · British · DOB 06/1982 · age 44
75–100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2011-02-14
Jurisdictionengland-wales
Primary SIC93290 — Other amusement and recreation activities n.e.c.

Registered office

128 City Road
London
Greater London
EC1V 2NX
England

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-02-28
Last: 2026-02-14

Officers (2 active · 2 resigned)

NORMAN, Paul Michael→
secretary · appointed 2011-09-04
View their other companies + combined net worth →
Active
NORMAN, Paul Michael→
director · ~44y · appointed 2011-02-14
View their other companies + combined net worth →
Active
NORMAN, Michael→
secretary · appointed 2011-02-14 · resigned 2011-09-04
Resigned
COOPER, Daniel Julian→
director · ~43y · appointed 2011-09-04 · resigned 2015-08-03
Resigned

Click a director name to see their full track record across all companies.

Recent filings (42 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-23
accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-29
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-10-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-07
accounts-with-accounts-type-micro-entity
accounts · AA
2024-12-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-27
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-21
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-12-13
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-06-21
confirmation-statement-with-updates
confirmation-statement · CS01
2022-03-10
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2021-12-29
confirmation-statement-with-updates
confirmation-statement · CS01
2021-02-15
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2020-12-22
confirmation-statement-with-updates
confirmation-statement · CS01
2020-03-02