ACE FLOORING SOLUTIONS LIMITED

🌳Matureactive
07636037 · ltd · incorporated 2011-05-17
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to May 2025
Net worth
—
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: Retail sale of carpets, rugs, wall and floor coverings in specialised stores
Sector: Wholesale & retail
Investor take
Pursue
Active trading company with a 64-year-old founder — textbook succession opportunity.

Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 64). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
33 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0May 2024May 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-05-312024-05-31
Average employees200200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
  1. 2025-11-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-02-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-12-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-02-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2021-12-15
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  6. 2021-12-08
    ➕
    CUERDEN, Paul appointed
    director
  7. 2021-09-22
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2021-08-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2021-05-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2020-06-18
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  11. 2020-02-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2019-02-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2018-02-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2017-02-28
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2016-06-25
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  16. 2016-02-10
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  17. 2015-06-12
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  18. 2011-05-17
    🏢
    Company incorporated
    As ACE FLOORING SOLUTIONS LIMITED
  19. 2011-05-17
    ➕
    CUERDEN, David appointed
    director

Owner dependency

89/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 15 years — deep operational knowledge concentrated in one person.
  • +Senior director age: Director aged approximately 64 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
  • +No director turnover: Company is 15 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

79/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 15 years.
  • secondaryStable-but-static management: Company is 15 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr David Cuerden
Individual · British · DOB 08/1964 · age 62
25–50%
—25-50% shares06/04/2016
Mr Paul Cuerden
Individual · British · DOB 09/1962 · age 64
25–50%
—25-50% shares06/04/2016
1 historic (ceased) PSC
  • Mr Stephen Hoptonceased 31/05/2020· 25-50% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

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Available from the Pro tier upwards.

See pricing →
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Company details

Statusactive
Typeltd
Incorporated2011-05-17
Jurisdictionengland-wales
Primary SIC47530 — Retail sale of carpets, rugs, wall and floor coverings in specialised stores

Registered office

75 Pinders Road
Hastings
TN35 5HE
England

Filing status

Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2026-05-31
Last: 2025-05-17

Officers (2 active · 0 resigned)

CUERDEN, David→
director · ~62y · appointed 2011-05-17
View their other companies + combined net worth →
Active
CUERDEN, Paul→
director · ~64y · appointed 2021-12-08
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (33 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-11-25
confirmation-statement-with-updates
confirmation-statement · CS01
2025-05-30
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-02-06
confirmation-statement-with-updates
confirmation-statement · CS01
2024-05-29
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-14
confirmation-statement-with-updates
confirmation-statement · CS01
2023-05-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-02-15
confirmation-statement-with-updates
confirmation-statement · CS01
2022-05-31
appoint-person-director-company-with-name-date
officers · AP01
2021-12-15
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-09-22
accounts-with-accounts-type-micro-entity
accounts · AA
2021-08-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-06-15
accounts-with-accounts-type-micro-entity
accounts · AA
2021-05-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-06-18
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2020-06-18