AUTOFINITY ASSIST LIMITED

💤Zombieactive

07728517 · ltd · incorporated 2011-08-03

Investment thesis

Zombie company — trading but stalled; unlikely mover.

Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.

Why risky: No growth signal; thin margin for error on price.

🔒Estimated value

—

Upgrade to see

Turnover

—

year to Sept 2025

Net worth

—

book net assets

Opportunity

78/100

Strong

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch

What this business does

Primary activity: Other activities auxiliary to insurance and pension funding

Sector: Financial & insurance

Investor take

Pursue

Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 78/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: high (82/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile

address, 1 SIC codes, incorporation date

100

Financials

2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed

Lenders & charges

Confirmed no charges registered

Directors & officers

9 officers (1 active, 9 linked, 8 with DOB)

Ownership & PSC

1 active PSC(s) of 4 total, 4 with control declared

Director network

10 connected companies via shared directors

Filing history

64 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

78/100Strong

PassWatchWorth a lookStrongExceptional

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality

Active, clean filings, stable charge profile.

Acquirability

Strong succession / seller-readiness signals.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts

Cash

—

Net Worth

—

Current Assets

—

Current Liabilities

—

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown

Metric	2025-09-30	2024-09-30

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days

filings

Last 90 days

filing

• 1 accounts

Last 180 days

filing

• 1 accounts

Counts from Companies House filing history.

Corporate timeline (35 events)Click to expand

2026-04-27
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-05-23
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-04-25
📄
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-04-25
📄
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-03-14
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-02-21
📍
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-02-13
📍
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-02-07
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-06-29
📄
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2021-11-08
📍
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-06-29
📄
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2020-11-17
📄
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2020-11-13
📄
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2020-02-01
📄
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2020-01-09
📍
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2019-05-02
📄
change-person-director-company-with-change-date
officers · CH01
2019-02-15
📄
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2018-05-11
➖
CARTER, Stephen John resigned
director
2018-05-11
➕
WHEELER, Adam James appointed
director
2018-05-11
➖
WHEELER, Adam James resigned
director
2013-09-19
➕
WHEELER, Geoffrey Stephen appointed
director
2013-09-19
➖
RALPH, Sabra Helana Heidi resigned
secretary
2013-09-19
➕
CARTER, Stephen John appointed
director
2013-09-19
➖
RALPH, Jonathan resigned
director
2013-09-19
➖
RALPH, Sabra Helena Heidi resigned
director
2013-09-15
➕
CARTER, Stephen John appointed
director
2013-09-15
➖
CARTER, Stephen John resigned
director
2013-09-15
➕
WHEELER, Geoffrey Stephen appointed
director
2013-09-15
➖
WHEELER, Geoffrey Stephen resigned
director
2011-10-18
➕
RALPH, Sabra Helana Heidi appointed
secretary
2011-10-18
➕
RALPH, Jonathan appointed
director
2011-10-18
➕
RALPH, Sabra Helena Heidi appointed
director
2011-10-18
➖
ROUND, Jonathon Charles resigned
director
2011-08-03
🏢
Company incorporated
As AUTOFINITY ASSIST LIMITED
2011-08-03
➕
ROUND, Jonathon Charles appointed
director

Owner dependency

83/100

Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS

+Sole director: Only one active director — all governance concentrated on one person.
+Senior director age: Director aged approximately 62 — approaching natural succession window.

Succession & seller-readiness

68/100

Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS

secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
secondary12+ year tenure: Director in role 13 years.
supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean

No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%

Name	Shares	Voting rights	Nature of control	Notified
Mr Geoffrey Stephen Wheeler Individual · British · DOB 05/1964 · age 62	75–100%	—	75-100% shares	18/04/2025

3 historic (ceased) PSCs

Autofinity Limitedceased 17/04/2025· 75-100% shares
Mr Geoffrey Stephen Wheelerceased 03/11/2020· 75-100% shares
Autofinity Limitedceased 06/04/2016· 75-100% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Financial services · WA postcode area

Company	Est. value	Turnover	Net worth	Staff	Age	Opp	Director
A & M WEALTH MANAGEMENT LIMITED→ 05024320 · est 2004 · no financials extracted	—	—	—	—	22y	—	—
ACO DEVELOPMENTS LTD→ 14770069 · est 2023 · no financials extracted	—	—	—	—	3y	—	—
ALDERSGATE FUNDING LIMITED→ 12215736 · est 2019 · no financials extracted	—	—	—	—	6y	—	—
APPOINT FINANCIAL CARE LTD→ 15410944 · est 2024 · no financials extracted	—	—	—	—	2y	—	—
ASSETLION LIMITED→ 16995056 · est 2026 · no financials extracted	—	—	—	—	—	—	—
ASYMMETRIX PARTNERS LIMITED→ 16118836 · est 2024 · no financials extracted	—	—	—	—	1y	—	—
ATHENS VALUE CREATION CONSULTANCY LIMITED→ 16326990 · est 2025 · no financials extracted	—	—	—	—	1y	—	—
BAJA INVESTMENTS LTD→ 11581948 · est 2018 · no financials extracted	—	—	—	—	7y	—	—
BARON KELSO CORPORATE TRUSTEE LTD→ 14041265 · est 2022 · no financials extracted	—	—	—	—	4y	—	—
BARRINGTONCOOPER LTD→ 06934577 · est 2009 · no financials extracted	—	—	—	—	16y	—	—
BAY TREE FINANCE LTD→ 15975183 · est 2024 · no financials extracted	—	—	—	—	1y	—	—
BEAVER AND BUTTERFLY HOLDINGS→ 15986379 · est 2024 · no financials extracted	—	—	—	—	1y	—	—

Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →

🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive

Typeltd

Incorporated2011-08-03

Jurisdictionengland-wales

Primary SIC66290 — Other activities auxiliary to insurance and pension funding

Registered office

Suite 424 Chadwick House Birchwood Park

Warrington

WA3 6AE

England

Filing status

Accounts

Next due: 2027-06-30

Last made up to: 2025-09-30

Confirmation statement

Next due: 2026-11-18

Last: 2025-11-04

Officers (1 active · 8 resigned)

WHEELER, Geoffrey Stephen→

director · ~62y · appointed 2013-09-19

View their other companies + combined net worth →

Active

RALPH, Sabra Helana Heidi→

secretary · appointed 2011-10-18 · resigned 2013-09-19

Resigned

CARTER, Stephen John→

director · ~64y · appointed 2013-09-19 · resigned 2018-05-11

Resigned

CARTER, Stephen John→

director · ~64y · appointed 2013-09-15 · resigned 2013-09-15

Resigned

RALPH, Jonathan→

director · ~64y · appointed 2011-10-18 · resigned 2013-09-19

Resigned

RALPH, Sabra Helena Heidi→

director · ~65y · appointed 2011-10-18 · resigned 2013-09-19

Resigned

ROUND, Jonathon Charles→

director · ~67y · appointed 2011-08-03 · resigned 2011-10-18

Resigned

WHEELER, Adam James→

director · ~35y · appointed 2018-05-11 · resigned 2018-05-11

Resigned

WHEELER, Geoffrey Stephen→

director · ~62y · appointed 2013-09-15 · resigned 2013-09-15

Resigned

Click a director name to see their full track record across all companies.

Recent filings (64 total)

accounts-with-accounts-type-total-exemption-full

accounts · AA

2026-04-27

confirmation-statement-with-updates

confirmation-statement · CS01

2025-11-04

accounts-with-accounts-type-total-exemption-full

accounts · AA

2025-05-23

notification-of-a-person-with-significant-control

persons-with-significant-control · PSC01

2025-04-25

cessation-of-a-person-with-significant-control

persons-with-significant-control · PSC07

2025-04-25

confirmation-statement-with-no-updates

confirmation-statement · CS01

2024-11-05

accounts-with-accounts-type-total-exemption-full

accounts · AA

2024-03-14

confirmation-statement-with-no-updates

confirmation-statement · CS01

2023-11-06

change-registered-office-address-company-with-date-old-address-new-address

address · AD01

2023-02-21

change-registered-office-address-company-with-date-old-address-new-address

address · AD01

2023-02-13

accounts-with-accounts-type-total-exemption-full

accounts · AA

2023-02-07

confirmation-statement-with-no-updates

confirmation-statement · CS01

2022-11-04

accounts-with-accounts-type-unaudited-abridged

accounts · AA

2022-06-29

change-registered-office-address-company-with-date-old-address-new-address

address · AD01

2021-11-08

confirmation-statement-with-no-updates

confirmation-statement · CS01

2021-11-08