4WARD SPORTS PROMOTIONS LIMITED

💤Zombieactive
07765073 · ltd · incorporated 2011-09-07
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Sept 2024
Net worth
book net assets
Opportunity
74/100
Strong
🔔
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What this business does
Primary activity: Other service activities n.e.c.
Sector: Other service activities
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (1 active, 4 linked, 4 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
41 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Sept 2023Sept 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-09-302023-09-30
Average employees300300

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (24 events)Click to expand
  1. 2025-06-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-06-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-09-19
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  4. 2023-06-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2022-06-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2021-06-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2020-12-22
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2020-06-18
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2020-02-21
    📄
    change-person-director-company-with-change-date
    officers · CH01
  10. 2020-01-20
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  11. 2019-06-05
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2018-06-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2017-11-16
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  14. 2017-06-15
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2016-09-28
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  16. 2016-09-28
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  17. 2016-09-19
    COLQUHON, John Mark resigned
    director
  18. 2016-09-19
    JONES, Helen Mary resigned
    director
  19. 2016-09-19
    JONES, Mark Anthony resigned
    director
  20. 2011-09-07
    🏢
    Company incorporated
    As 4WARD SPORTS PROMOTIONS LIMITED
  21. 2011-09-07
    JONES, Philip Anthony appointed
    director
  22. 2011-09-07
    COLQUHON, John Mark appointed
    director
  23. 2011-09-07
    JONES, Helen Mary appointed
    director
  24. 2011-09-07
    JONES, Mark Anthony appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

58/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 15 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Philip Anthony Jones
Individual · British · DOB 02/1992 · age 34
75100%
75–100%75-100% shares · 75-100% voting07/09/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2011-09-07
Jurisdictionengland-wales
Primary SIC96090 — Other service activities n.e.c.

Registered office

Unit F Whiteacres
Cambridge Road
Whetstone
Leicestershire
LE8 6ZG
England

Filing status

Accounts
Next due: 2026-06-30
Last made up to: 2024-09-30
Confirmation statement
Next due: 2026-09-21
Last: 2025-09-07

Officers (1 active · 3 resigned)

JONES, Philip Anthony
director · ~34y · appointed 2011-09-07
View their other companies + combined net worth →
Active
COLQUHON, John Mark
director · ~63y · appointed 2011-09-07 · resigned 2016-09-19
Resigned
JONES, Helen Mary
director · ~61y · appointed 2011-09-07 · resigned 2016-09-19
Resigned
JONES, Mark Anthony
director · ~66y · appointed 2011-09-07 · resigned 2016-09-19
Resigned

Click a director name to see their full track record across all companies.

Recent filings (41 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2025-09-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-06-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-20
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-06-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-19
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-09-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-06-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-09-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-06-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-06-29
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2020-12-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-09-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-06-18
change-person-director-company-with-change-date
officers · CH01
2020-02-21