4MARKETING SOLUTIONS LIMITED
Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Average employees | 26 | 2800 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Corporate timeline (23 events)Click to expand
- 2025-09-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-09-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-09-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-09-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-12-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-09-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2020-09-16📄change-person-director-company-with-change-dateofficers · CH01
- 2019-08-05📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-07-08📄resolutionresolution · RESOLUTIONS
- 2019-07-05📄capital-name-of-class-of-sharescapital · SH08
- 2019-07-05📄capital-alter-shares-subdivisioncapital · SH02
- 2018-09-28📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2018-09-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-11-23📄resolutionresolution · RESOLUTIONS
- 2017-10-26📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2017-10-25📄termination-director-company-with-name-termination-dateofficers · TM01
- 2017-10-06➖COLE, Owen James Richards resignedsecretary
- 2017-10-06➖COLE, Owen James Richards resigneddirector
- 2011-09-13🏢Company incorporatedAs 4MARKETING SOLUTIONS LIMITED
- 2011-09-13➕JAMES, Luke appointeddirector
- 2011-09-13➕COLE, Owen James Richards appointedsecretary
- 2011-09-13➕COLE, Owen James Richards appointeddirector
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 15 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanGroup structure
Fly Free Group Limited holds 25-50% — a significant corporate investor but not a controlling parent.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Fly Free Group Limited Corporate entity | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 05/10/2017 |
Mr Luke James Individual · British · DOB 07/1982 · age 44 | 25–50% | — | 25-50% shares | 06/04/2016 |
1 historic (ceased) PSC
- Mr Owen James Richards Coleceased 05/10/2017· 25-50% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 2 resigned)
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