ACTIONABLE INSIGHT DIGITAL MARKETING LIMITED
Opportunity 77/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-10-31 | 2024-10-31 |
|---|---|---|
| Current assets | £107.2k | — |
| Net assets | £15.6k | — |
| Average employees | — | 100 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
- • 1 accounts
- • 1 address
Corporate timeline (18 events)Click to expand
- 2026-02-10📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2026-01-27📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-08-01📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-11-26📄gazette-filings-brought-up-to-dategazette · DISS40
- 2024-11-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-11-12📄dissolved-compulsory-strike-off-suspendeddissolution · DISS16(SOAS)
- 2024-10-10📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-10-01📄gazette-notice-compulsorygazette · GAZ1
- 2023-02-28📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2022-07-15📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-07-14📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-07-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-02-04📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-07-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-07-15📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2018-07-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2011-10-27🏢Company incorporatedAs ACTIONABLE INSIGHT DIGITAL MARKETING LIMITED
- 2011-10-27➕JONES, Roger appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Senior director age: Director aged approximately 59 — approaching natural succession window.
- +No director turnover: Company is 15 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryFounder aged 58+: Senior director is approximately 59. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 15 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Roger Jones Individual · British · DOB 02/1967 · age 59 | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 01/09/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
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