ADVANTAGE BUYING LIMITED

🌳Matureactive
07874091 · ltd · incorporated 2011-12-07
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2025
Net worth
—
book net assets
Opportunity
79/100
Strong
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What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 79/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (3 active, 5 linked, 5 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
40 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Dec 2024Dec 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-12-312024-12-31
Average employees600600

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

3 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 accounts
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
  1. 2026-03-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-03-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-07-14
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  4. 2024-07-01
    ➖
    HOUSER, Gail resigned
    director
  5. 2024-04-05
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2023-09-06
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2022-03-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2021-07-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2020-05-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2019-09-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2018-10-04
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2017-10-07
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2017-01-19
    📄
    change-person-director-company-with-change-date
    officers · CH01
  14. 2017-01-19
    📄
    change-person-director-company-with-change-date
    officers · CH01
  15. 2016-06-27
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2016-04-14
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  17. 2016-03-31
    ➕
    HOUSER, Gail appointed
    director
  18. 2016-03-31
    ➖
    ROWAN, Antonia resigned
    director
  19. 2012-06-01
    ➕
    BROOKES, Nicholas John appointed
    director
  20. 2012-06-01
    ➕
    BROOKES, Stella appointed
    director
  21. 2012-06-01
    ➕
    ROWAN, Antonia appointed
    director
  22. 2011-12-07
    🏢
    Company incorporated
    As ADVANTAGE BUYING LIMITED
  23. 2011-12-07
    ➕
    SAJID, Salim appointed
    director

Owner dependency

66/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Senior director age: Director aged approximately 62 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

53/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
  • secondary12+ year tenure: Director in role 15 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Nicholas John Brookes
Individual · British · DOB 02/1965 · age 61
25–50%
25–50%25-50% shares · 25-50% voting06/04/2016
Mr Salim Sajid
Individual · British · DOB 09/1964 · age 62
25–50%
25–50%25-50% shares · 25-50% voting06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2011-12-07
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management

Registered office

Muswell Hill Cottage
26 Vicarage Lane
Piddington
Oxon
OX25 1QA

Filing status

Accounts
Next due: 2027-09-30
Last made up to: 2025-12-31
Confirmation statement
Next due: 2026-12-23
Last: 2025-12-09

Officers (3 active · 2 resigned)

BROOKES, Nicholas John→
director · ~61y · appointed 2012-06-01
View their other companies + combined net worth →
Active
BROOKES, Stella→
director · ~57y · appointed 2012-06-01
View their other companies + combined net worth →
Active
SAJID, Salim→
director · ~62y · appointed 2011-12-07
View their other companies + combined net worth →
Active
HOUSER, Gail→
director · ~58y · appointed 2016-03-31 · resigned 2024-07-01
Resigned
ROWAN, Antonia→
director · ~65y · appointed 2012-06-01 · resigned 2016-03-31
Resigned

Click a director name to see their full track record across all companies.

Recent filings (40 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-03-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-11
accounts-with-accounts-type-micro-entity
accounts · AA
2025-03-27
confirmation-statement-with-updates
confirmation-statement · CS01
2024-12-09
termination-director-company-with-name-termination-date
officers · TM01
2024-07-14
accounts-with-accounts-type-micro-entity
accounts · AA
2024-04-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-12-12
accounts-with-accounts-type-micro-entity
accounts · AA
2023-09-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-12-08
accounts-with-accounts-type-micro-entity
accounts · AA
2022-03-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-12-10
accounts-with-accounts-type-micro-entity
accounts · AA
2021-07-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-12-08
accounts-with-accounts-type-micro-entity
accounts · AA
2020-05-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-12-09