AFFINITURE CARDS LIMITED
Opportunity 74/100 (strong), bankability 67/100. Strong seller-intent signal (65/100, director aged 71). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 4 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: strategic trade sale (73/100).
Refinance opportunity
4 live charges · 4 lenders · oldest 14.1y
Refinance path is blocked by complexity. Rethink structure or expect bespoke, expensive terms.
- · Oldest live charge is 14.1 years old — likely at or near maturity.
- · 4 lenders named — inter-creditor friction likely.
- · Legal-friction score 25/100 — workable, but lender will want more DD.
Data confidence
Overall: high (84/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Average employees | 900 | 1100 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 2 officers
- • 1 confirmation-statement
- • 1 accounts
Corporate timeline (47 events)Click to expand
- 2026-02-02📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-01-20➖BICKES, Gulsum Merve resigneddirector
- 2026-01-08📄replacement-filing-of-director-appointment-with-nameofficers · RP01AP01
- 2025-12-19📄accounts-with-accounts-type-smallaccounts · AA
- 2025-09-18📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2025-09-17📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-09-17📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-09-16📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-09-16📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-09-16📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-09-03📄mortgage-satisfy-charge-fullmortgage · MR04
- 2025-09-03🔓Charge satisfied #3
- 2025-09-01➕MEMIS, Halim appointeddirector
- 2025-09-01➕ODABASI, Asli appointeddirector
- 2025-09-01➕YURTKURAN, Doruk appointeddirector
- 2025-09-01➕BICKES, Gulsum Merve appointeddirector
- 2025-09-01➖HURLEY, Joseph Edward resigneddirector
- 2025-09-01🔒Charge registered #4Lender: Turkiye is Bankasi A.S.
- 2024-12-23📄accounts-with-accounts-type-smallaccounts · AA
- 2023-12-21📄accounts-with-accounts-type-smallaccounts · AA
- 2022-12-23📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC05
- 2022-12-16📄accounts-with-accounts-type-smallaccounts · AA
- 2022-02-22📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-02-22📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-02-22📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-02-11📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2022-02-11📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-02-11📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-02-03➕SATONGAR, Reza appointeddirector
- 2022-02-03➕HURLEY, Joseph Edward appointeddirector
- 2022-02-03➖MURRAY, Peter Richard resigneddirector
- 2022-01-20🔓Charge satisfied #2
- 2019-12-06🔒Charge registered #3Lender: Shawbrook Bank Limited
- 2019-11-25🔓Charge satisfied #1
- 2014-12-23➖BARNINGHAM, Andrew Alan resigneddirector
- 2014-07-22➕BACK, Jonathan David appointeddirector
- 2013-07-17➖WOOD, Andrew Mark resignedsecretary
- 2013-06-13➖WOOD, Andrew Mark resigneddirector
- 2013-02-27➖LANGSTAFF, Richard Terrell resigneddirector
- 2012-08-15➕LANGSTAFF, Richard Terrell appointeddirector
- 2012-07-06🔒Charge registered #2Lender: Dfs Services Llc
- 2012-04-20🔒Charge registered #1Lender: Prospect (GB) Limited
- 2012-04-12➕BARNINGHAM, Andrew Alan appointeddirector
- 2011-12-19🏢Company incorporatedAs AFFINITURE CARDS LIMITED
- 2011-12-19➕WOOD, Andrew Mark appointedsecretary
- 2011-12-19➕MURRAY, Peter Richard appointeddirector
- 2011-12-19➕WOOD, Andrew Mark appointeddirector
Owner dependency
Some founder dependency, but not acute. A structured handover period should cover most risk.
- -5 active directors: Broader management team in place — suggests transferable governance.
- +Founder age: Director aged approximately 71 — succession pressure is live.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 70+: Senior director is approximately 71 years old. Natural succession window is now.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
2 med ·Multiple recent departures can indicate governance disagreement, succession event, or preparation for sale/stress.
Evidence: BICKES, Gulsum Merve resigned 2026-01-20; HURLEY, Joseph Edward resigned 2025-09-01
Multiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Group structure
Affiniture Group Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Affiniture Group Limited Corporate entity | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 03/02/2022 |
2 historic (ceased) PSCs
- Mr Peter Richard Murrayceased 03/02/2022· significant influence
- Mr Jonathan David Backceased 03/02/2022· significant influence
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (5 active · 7 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Turkiye is Bankasi A.S. | A registered charge | 1 property | 01/09/2025 | — | |
| satisfied | Shawbrook Shawbrook Bank Limited | A registered charge | — | 06/12/2019 | 03/09/2025 | |
| satisfied | Dfs Services Dfs Services Llc | Debenture | 1 property | 06/07/2012 | 20/01/2022 | |
| satisfied | Prospect (GB) Prospect (GB) Limited | Rent deposit deed | 1 property | 20/04/2012 | 25/11/2019 |