ALARM TRADERS DIRECT LIMITED
Opportunity 78/100 (strong), bankability 75/100. Strong seller-intent signal (68/100, director aged 79). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-09-30 | 2024-09-30 |
|---|---|---|
| Average employees | 1 | 100 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 accounts
- • 1 accounts
Corporate timeline (18 events)Click to expand
- 2026-05-06📄accounts-with-accounts-type-dormantaccounts · AA
- 2025-06-03📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-06-05📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-06-30📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-05-09📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-06-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-04-21📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-06-24📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-11-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-05-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2016-05-20📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2015-07-20📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-06-05📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2014-07-23📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2014-04-16📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2013-07-23➕ARNOLD, Wendy appointedsecretary
- 2012-07-18🏢Company incorporatedAs ALARM TRADERS DIRECT LIMITED
- 2012-07-18➕HAWTHORN, Michael Ronald appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 79 — succession pressure is live.
- +No director turnover: Company is 14 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
- primaryFounder aged 70+: Senior director is approximately 79 years old. Natural succession window is now.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 14 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Michael Ronald Hawthorn Individual · British · DOB 11/1947 · age 79 | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 0 resigned)
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