A1DECOY LIMITED
🌳Matureactive
08578226 · ltd · incorporated 2013-06-20
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2024
Net worth
£-197.7k
book net assets
Opportunity
78/100
Strong
What this business does
Primary activity: Other sports activities
Sector: Arts, entertainment & recreation
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 78/100 (strong), bankability 75/100. Strong seller-intent signal (68/100, director aged 68). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -72% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 2 with DOB)
83
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
28 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredNegative net assets
Liabilities exceed assets by £197,697
Cash draining
Cash down 72% YoY
Cash YoY
-72%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£29k
↓ 72% YoY
Net Worth
-£198k
↓ 791% YoY
Current Assets
£587k
↓ 19% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-09-30 | 2023-09-30 |
|---|---|---|
| Total assets | £-186.8k | £-1.3k |
| Current assets | £586.8k | £723.5k |
| Cash | £28.6k | £101.3k |
| Debtors | £38.5k | £102.9k |
| Net assets | £-197.7k | £-22.2k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
- 2025-09-30📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2024-07-31📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2023-09-21📄accounts-amended-with-accounts-type-total-exemption-fullaccounts · AAMD
- 2023-09-21📄accounts-amended-with-accounts-type-total-exemption-fullaccounts · AAMD
- 2023-06-30📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2022-06-28📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2021-07-29📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2020-06-30📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2019-06-26📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2018-09-14📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2018-06-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-06-29📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2016-07-27📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2016-06-29📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2015-06-30📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-03-30📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2013-06-20🏢Company incorporatedAs A1DECOY LIMITED
- 2013-06-20➕CURTIS, Margaret appointedsecretary
- 2013-06-20➕CURTIS, Margaret appointeddirector
- 2013-06-20➕CURTIS, Mark Andrew appointeddirector
Owner dependency
81/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder age: Director aged approximately 68 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
69/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 68. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondary12+ year tenure: Director in role 13 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Mark Curtis Individual · British · DOB 11/1958 · age 68 | — | — | sig. influencesignificant influence · trust interest · firm interest | 14/09/2018 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Leisure & entertainment · BS postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 142 MANAGEMENT LIMITED→ 11751495 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| 150 STONEYGATE LIMITED→ 08390354 · est 2013 · no financials extracted | — | — | — | — | 13y | — | — |
| 2BU PRODUCTIONS LIMITED→ 06833927 · est 2009 · no financials extracted | — | — | — | — | 17y | — | — |
| 2T SPORTS MANAGEMENT LTD→ 13597171 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| 3 DEGREES PRODUCTION LTD→ 15993074 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 56ENTERTAINMENTS LIMITED→ 15677373 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| A. D. GITTINS LTD→ 05232228 · est 2004 · no financials extracted | — | — | — | — | 21y | — | — |
| ABDOMIMAX LTD→ 09868335 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
| ABERTAWE CLIMBING LTD→ 13383720 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ACADEMY OF GYMNASTICS CLUB LIMITED→ 04454506 · est 2002 · no financials extracted | — | — | — | — | 23y | — | — |
| ACCESSIBLE EVENTS LTD→ 14493887 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ACE MOTORSPORT CONCEPTS LIMITED→ 03533554 · est 1998 · no financials extracted | — | — | — | — | 28y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2013-06-20
Jurisdictionengland-wales
Primary SIC93199 — Other sports activities
Registered office
Chestnut House Chesley Hill
Wick
Bristol
Somerset
BS30 5NE
Filing status
Accounts
Next due: 2026-06-30
Last made up to: 2024-09-30
Confirmation statement
Next due: 2026-07-04
Last: 2025-06-20
Officers (3 active · 0 resigned)
Active
CURTIS, Margaret→
Activedirector · ~66y · appointed 2013-06-20
View their other companies + combined net worth →
CURTIS, Mark Andrew→
Activedirector · ~68y · appointed 2013-06-20
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (28 total)
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-24
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-07-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-08
accounts-amended-with-accounts-type-total-exemption-full
accounts · AAMD
2023-09-21
accounts-amended-with-accounts-type-total-exemption-full
accounts · AAMD
2023-09-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-08-15
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-06-30
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-06-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-06-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-02
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2021-07-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-09-11
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2020-06-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-06-28