4WARD BRANDS LIMITED

🌳Matureactive
08598601 · ltd · incorporated 2013-07-05
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
Upgrade to see
Turnover
year to Mar 2025
Net worth
book net assets
Opportunity
73/100
Strong
🔔
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What this business does
Primary activity: SIC 46160
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 73/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
44 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£8k£15k£23k£31k£39kMar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-03-312024-03-31
Total assets£9.1k
Current assets£38.5k
Cash£11.8k
Debtors£26.7k
Net assets£7.6k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
  1. 2025-10-03
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  2. 2025-07-08
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  3. 2025-07-08
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2025-07-08
    📄
    change-person-director-company-with-change-date
    officers · CH01
  5. 2025-07-08
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  6. 2025-07-08
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  7. 2025-07-07
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  8. 2024-12-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2024-04-11
    📄
    change-person-director-company-with-change-date
    officers · CH01
  10. 2024-04-11
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  11. 2023-09-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2023-07-07
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  13. 2023-07-07
    📄
    change-person-director-company-with-change-date
    officers · CH01
  14. 2023-05-05
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  15. 2023-05-05
    ✏️
    change-of-name-notice
    change-of-name · CONNOT
  16. 2022-12-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2022-07-06
    📄
    capital-allotment-shares
    capital · SH01
  18. 2022-07-06
    📄
    capital-allotment-shares
    capital · SH01
  19. 2021-12-14
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  20. 2020-09-07
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  21. 2013-07-05
    🏢
    Company incorporated
    As 4WARD BRANDS LIMITED
  22. 2013-07-05
    WARD, Caroline appointed
    director
  23. 2013-07-05
    WARD, Mark Gordon appointed
    director

Owner dependency

86/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Founder name in company name: Company name contains director surname "WARD" — strong identity link between founder and business.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
  • +No director turnover: Company is 13 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

49/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 13 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Mark Gordon Ward
Individual · British · DOB 05/1969 · age 57
5075%
50–75%50-75% shares · 50-75% voting19/07/2016
Mrs Caroline Emma Ward
Individual · British · DOB 11/1978 · age 48
2550%
25–50%25-50% shares · 25-50% voting19/07/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2013-07-05
Jurisdictionengland-wales
Primary SIC46160 — SIC 46160

Registered office

Ground Floor, Rear Barn
The Brookdale Centre
Knutsford
Cheshire
WA16 0SR
United Kingdom

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-07-20
Last: 2025-07-06

Officers (2 active · 0 resigned)

WARD, Caroline
director · ~48y · appointed 2013-07-05
View their other companies + combined net worth →
Active
WARD, Mark Gordon
director · ~57y · appointed 2013-07-05
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (44 total)

accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-10-03
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-07-08
confirmation-statement-with-updates
confirmation-statement · CS01
2025-07-08
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-07-08
change-person-director-company-with-change-date
officers · CH01
2025-07-08
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-07-08
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-07-08
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-07-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-08
change-person-director-company-with-change-date
officers · CH01
2024-04-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-04-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-09-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-10
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-07-07