BILLY RAY SALES LIMITED
Opportunity 75/100 (strong), bankability 80/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Refinance opportunity
3 live charges · oldest 2.9y
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Newest facility, 2.9 years old — likely still in initial term.
- · Single lender — cleanest path to refinance.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: medium (71/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
1 year extracted from filed iXBRL accountsFinancials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-11-27 |
|---|---|
| Total assets | £226.6k |
| Current assets | £486.6k |
| Cash | £13.6k |
| Debtors | £57.4k |
| Net assets | £224.7k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Corporate timeline (24 events)Click to expand
- 2025-10-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-07-25📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2024-11-29📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-08-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-10-09📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2023-10-07🔒Charge registered #3Lender: Hsbc UK Bank PLC
- 2023-09-11📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2023-09-11📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2023-08-31🔒Charge registered #1Lender: Hsbc UK Bank PLC
- 2023-08-24🔒Charge registered #2Lender: Hsbc UK Bank PLC
- 2023-06-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-11-18📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-08-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-10-27📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2021-10-27📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2021-06-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-11-02📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-09-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-09-16📄termination-director-company-with-name-termination-dateofficers · TM01
- 2019-09-07➖RAY, Gillian Anne resigneddirector
- 2019-08-27📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2016-04-11➕RAY, William appointeddirector
- 2013-11-05🏢Company incorporatedAs BILLY RAY SALES LIMITED
- 2013-11-05➕RAY, Gillian Anne appointeddirector
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
2 active beneficial owners · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Stella April Ray Individual · British · DOB 04/1998 · age 28 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 28/02/2021 |
Mr William Ray Individual · British · DOB 07/1998 · age 28 | 25–50% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
1 historic (ceased) PSC
- Ms Gillian Anne Rayceased 28/02/2021· board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 1 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | HSBC Hsbc UK Bank PLC | A registered charge | 1 property | 07/10/2023 | — | |
| outstanding | HSBC Hsbc UK Bank PLC | A registered charge | 1 property | 31/08/2023 | — | |
| outstanding | HSBC Hsbc UK Bank PLC | A registered charge | 1 property | 24/08/2023 | — |