ACTION ALLEY LTD

🌳Matureactive

08846230 · ltd · incorporated 2014-01-15

Investment thesis

Well-run mature business — low negotiation leverage; premium likely.

Why interesting: Textbook target; clean filings, stable trading.

Why risky: No pressure on seller; any deal likely at full price.

Opportunity decay

hardening · 12-months

Already tight — no obvious softening catalysts on the horizon.

· Thesis: well-run, low negotiation leverage

🔒Estimated value

—

Upgrade to see

Turnover

—

year to Feb 2025

Net worth

£28.1k

book net assets

Opportunity

79/100

Strong

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch

What this business does

Primary activity: Retail sale via mail order houses or via Internet

Sector: Wholesale & retail

Investor take

Pursue

Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 79/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (77/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile

address, 1 SIC codes, incorporation date

100

Financials

2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed

Lenders & charges

Confirmed no charges registered

Directors & officers

4 officers (3 active, 4 linked, 3 with DOB)

Ownership & PSC

2 active PSC(s) of 2 total, 2 with control declared

Director network

Network not yet resolved

Filing history

35 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

79/100Strong

PassWatchWorth a lookStrongExceptional

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality

Active, clean filings, stable charge profile.

Acquirability

Strong succession / seller-readiness signals.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared

Positive net assets

Net assets £28,079

Cash YoY

+61%

Year on year

Key financials

2 years extracted from filed iXBRL accounts

Cash

£64k

↑ 61% YoY

Net Worth

£28k

↑ 143% YoY

Current Assets

£73k

↑ 47% YoY

Current Liabilities

—

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown

Metric	2025-02-28	2024-02-29
Total assets	£28.8k	£11.6k
Current assets	£72.8k	£49.6k
Cash	£63.9k	£39.7k
Debtors	£107	£1.5k
Net assets	£28.1k	£11.5k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days

filings

Last 90 days

filings

Last 180 days

filing

• 1 confirmation-statement

Counts from Companies House filing history.

Corporate timeline (21 events)Click to expand

2025-09-16
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-08-16
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-10-18
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-07-27
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-08-18
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-08-06
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-07-11
📄
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2019-01-14
📄
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2019-01-14
📄
change-person-director-company-with-change-date
officers · CH01
2019-01-14
📄
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2019-01-14
📄
change-person-secretary-company-with-change-date
officers · CH03
2019-01-14
📄
change-person-director-company-with-change-date
officers · CH01
2018-05-23
📄
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2017-05-05
📄
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2016-06-03
📄
accounts-with-accounts-type-total-exemption-small
accounts · AA
2014-01-15
🏢
Company incorporated
As ACTION ALLEY LTD
2014-01-15
➕
MARTIN, Louise Rebecca appointed
secretary
2014-01-15
➕
MARTIN, Alan Charles appointed
director
2014-01-15
➕
MARTIN, Louise Rebecca appointed
director
2014-01-15
➕
KAHAN, Barbara appointed
director
2014-01-15
➖
KAHAN, Barbara resigned
director

Owner dependency

74/100

High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS

+Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
+Senior director age: Director aged approximately 60 — approaching natural succession window.
+Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

59/100

Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS

secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.
secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
secondary12+ year tenure: Director in role 12 years.
supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean

No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners

Name	Shares	Voting rights	Nature of control	Notified
Mrs Louise Rebecca Martin Individual · British · DOB 05/1971 · age 55	25–50%	25–50%	25-50% shares · 25-50% voting	06/04/2016
Mr Alan Charles Martin Individual · British · DOB 08/1966 · age 60	25–50%	25–50%	25-50% shares · 25-50% voting	06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →

🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive

Typeltd

Incorporated2014-01-15

Jurisdictionengland-wales

Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

32 Church Road

Tweedmouth

Berwick-Upon-Tweed

TD15 2AN

Filing status

Accounts

Next due: 2026-11-30

Last made up to: 2025-02-28

Confirmation statement

Next due: 2027-01-29

Last: 2026-01-15

Officers (3 active · 1 resigned)

MARTIN, Louise Rebecca→

secretary · appointed 2014-01-15

View their other companies + combined net worth →

Active

MARTIN, Alan Charles→

director · ~60y · appointed 2014-01-15

View their other companies + combined net worth →

Active

MARTIN, Louise Rebecca→

director · ~55y · appointed 2014-01-15

View their other companies + combined net worth →

Active

KAHAN, Barbara→

director · ~95y · appointed 2014-01-15 · resigned 2014-01-15

Resigned

Click a director name to see their full track record across all companies.