101010 LIMITED

🌳Matureactive
09029505 · ltd · incorporated 2014-05-08
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Mar 2025
Net worth
£52.7k
book net assets
Opportunity
74/100
Strong
🔔
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What this business does
Primary activity: Activities of other holding companies n.e.c.
Sector: Financial & insurance
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Deleverage or restructure. Leverage at 100% of assets — consider sale of non-core assets or equity injection. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
26 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
🔒Estimated company valuation

Sector-multiple EBITDA, turnover, and NAV-proxy valuation range with confidence tier — derived from extracted iXBRL financials.

Available from the Pro tier upwards.

See pricing →
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £52,667
High leverage
Liabilities are 100% of total assets
Leverage
100%
Liabilities / Total assets

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£53k
↑ 33% YoY
Current Assets
£13k
↑ 247% YoY
Current Liabilities
£0£11k£21k£32k£42k£53kMar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-312024-03-31
Total assets£63.1k£40.0k
Current assets£12.9k£3.7k
Net assets£52.7k£39.5k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • 1 confirmation-statement
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
1
filing
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
  1. 2025-11-12
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-12-04
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-12-12
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2022-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2021-10-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2020-09-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2019-06-17
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2018-08-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2017-12-18
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2016-09-05
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  11. 2016-06-20
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  12. 2016-06-20
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2015-07-13
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  14. 2015-05-19
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2014-05-13
    📄
    change-account-reference-date-company-current-shortened
    accounts · AA01
  16. 2014-05-08
    🏢
    Company incorporated
    As 101010 LIMITED
  17. 2014-05-08
    WATKINS, Amelia Joanna appointed
    director
  18. 2014-05-08
    WATKINS, Owen Rhys appointed
    director

Owner dependency

71/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
  • +No director turnover: Company is 12 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

49/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 12 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Owen Rhys Watkins
Individual · British · DOB 07/1971 · age 55
5075%
50-75% shares08/05/2016
Ms Amelia Joanna Watkins
Individual · British · DOB 04/1972 · age 54
2550%
25-50% shares08/05/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2014-05-08
Jurisdictionengland-wales
Primary SIC64209 — Activities of other holding companies n.e.c.

Registered office

4 Barn Hatch Close
Lewes
East Sussex
BN7 1FA
England

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-05-22
Last: 2026-05-08

Officers (2 active · 0 resigned)

WATKINS, Amelia Joanna
director · ~54y · appointed 2014-05-08
View their other companies + combined net worth →
Active
WATKINS, Owen Rhys
director · ~55y · appointed 2014-05-08
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (26 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-05-08
accounts-with-accounts-type-micro-entity
accounts · AA
2025-11-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-11
accounts-with-accounts-type-micro-entity
accounts · AA
2024-12-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-08
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-05-19
accounts-with-accounts-type-micro-entity
accounts · AA
2022-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-05-08
accounts-with-accounts-type-micro-entity
accounts · AA
2021-10-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-05-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-09-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-05-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-06-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-05-15