ACD SALES & MARKETING CONSULTANTS LIMITED
- · Thesis: well-run, low negotiation leverage
Opportunity 79/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-10-31 | 2023-10-31 |
|---|---|---|
| Total assets | £20.5k | £21.4k |
| Current assets | £29.1k | — |
| Net assets | £20.5k | £21.4k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Corporate timeline (19 events)Click to expand
- 2025-07-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-07-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-07-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-12-14📄gazette-filings-brought-up-to-dategazette · DISS40
- 2022-10-11📄gazette-notice-compulsorygazette · GAZ1
- 2022-07-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-07-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-07-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-07-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-12-14📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2018-12-14📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2018-07-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-09-23📄gazette-filings-brought-up-to-dategazette · DISS40
- 2017-09-20📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-08-22📄gazette-notice-compulsorygazette · GAZ1
- 2016-07-12📄appoint-person-director-company-with-nameofficers · AP01
- 2016-04-01➕SINGH, Ranjit appointeddirector
- 2014-05-30🏢Company incorporatedAs ACD SALES & MARKETING CONSULTANTS LIMITED
- 2014-05-30➕VAN 'T HOF, Chantal appointeddirector
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 58 — approaching natural succession window.
- +No director turnover: Company is 12 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryFounder aged 58+: Senior director is approximately 58. Early succession window.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondary12+ year tenure: Director in role 12 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Ranjit Singh Individual · British · DOB 10/1968 · age 58 | 25–50% | 25–50% | board controlsig. influence25-50% shares · 25-50% voting · board control · significant influence · firm interest | 12/07/2016 |
Mrs Chantal Van 'T Hof Individual · Dutch · DOB 05/1974 · age 52 | 25–50% | 25–50% | board controlsig. influence25-50% shares · 25-50% voting · board control · significant influence · firm interest | 30/05/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Professional services · HP postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ACCOUNTS SOLUTIONS KINGDOM GROUP LTD→ 16221597 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ACORN PROJECT MANAGEMENT SERVICES LIMITED→ 11898758 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| ACOUSTICAL INVESTIGATION & RESEARCH ORGANISATION LIMITED→ 00603110 · est 1958 · no financials extracted | — | — | — | — | 67y | — | — |
| ACTIONCOACH WEST DORSET LTD→ 13531027 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| AD GLOBAL PARTNERS LTD→ 11151214 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| ADALTA INTERNATIONAL SOLUTIONS LIMITED→ 03921523 · est 2000 · no financials extracted | — | — | — | — | 26y | — | — |
| ADAMAS CONSULT LTD→ 16653005 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ADB ONE LTD→ 12323576 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ADCOPIA LTD→ 16077036 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ADDISON PLUS LTD→ 08868105 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| ADELLCO LTD→ 06202252 · est 2007 · no financials extracted | — | — | — | — | 19y | — | — |
| ADEPTECH CONSULTANTS LIMITED→ 05376115 · est 2005 · no financials extracted | — | — | — | — | 21y | — | — |
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 0 resigned)
Click a director name to see their full track record across all companies.