PROPOLY ONLINE LIMITED

💤Zombieactive
09099516 · ltd · incorporated 2014-06-24
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£-293.9k
book net assets
Opportunity
74/100
Strong
🔔
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What this business does
Primary activity: Other information technology service activities
Sector: Information & communication
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
14 officers (1 active, 14 linked, 13 with DOB)
89
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
5 connected companies via shared directors
60
Filing history
90 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Negative net assets
Liabilities exceed assets by £293,888
Cash YoY
+26%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£223k
↑ 26% YoY
Net Worth
-£294k
↑ 1.2% YoY
Current Assets
£408k
↑ 35% YoY
Current Liabilities
—
-£298k-£156k-£15k£126k£267k£408kDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Total assets£-293.9k£-297.5k
Current assets£408.2k£302.7k
Cash£223.4k£178.0k
Debtors£184.8k£124.7k
Net assets£-293.9k£-297.5k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (48 events)Click to expand
  1. 2025-07-02
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  2. 2024-07-31
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  3. 2023-07-25
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  4. 2023-02-14
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  5. 2022-09-08
    📄
    accounts-amended-with-made-up-date
    accounts · AAMD
  6. 2022-08-04
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  7. 2021-12-16
    📄
    change-account-reference-date-company-current-extended
    accounts · AA01
  8. 2021-12-14
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  9. 2021-08-18
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2021-08-04
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  11. 2021-08-04
    📄
    withdrawal-of-a-person-with-significant-control-statement
    persons-with-significant-control · PSC09
  12. 2021-08-03
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2021-08-03
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  14. 2021-08-03
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  15. 2021-08-03
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  16. 2021-08-03
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  17. 2021-08-03
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  18. 2021-07-30
    ➕
    SEKHON, Simran Singh appointed
    director
  19. 2021-07-30
    ➖
    BUDDEN, Nichola John resigned
    director
  20. 2021-07-30
    ➖
    KYRSON, Ray resigned
    director
  21. 2021-07-30
    ➖
    VARUGHESE, Matthew resigned
    director
  22. 2021-07-30
    ➖
    SMK VENTURES LIMITED resigned
    corporate-director
  23. 2021-06-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  24. 2021-05-28
    ➖
    GAZELLE, Edward resigned
    director
  25. 2021-05-28
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  26. 2021-05-27
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  27. 2021-04-30
    ➖
    TENNANT, Philip John resigned
    director
  28. 2020-10-31
    ➖
    CHAPMAN, Paul Robert resigned
    director
  29. 2020-10-31
    ➕
    TENNANT, Philip John appointed
    director
  30. 2019-09-01
    ➕
    CHAPMAN, Paul Robert appointed
    director
  31. 2019-09-01
    ➖
    HARDS, John Peter resigned
    director
  32. 2018-11-14
    ➖
    ZBROS, Pawel Rafal resigned
    director
  33. 2018-07-17
    ➕
    HARDS, John Peter appointed
    director
  34. 2018-04-26
    ➕
    BUDDEN, Nichola John appointed
    director
  35. 2018-04-25
    ➕
    SMK VENTURES LIMITED appointed
    corporate-director
  36. 2018-03-07
    ➖
    LONGDEN, Margaret Elisabeth resigned
    director
  37. 2017-03-31
    ➖
    IRBY, Julian Matthew resigned
    director
  38. 2017-03-31
    ➕
    LONGDEN, Margaret Elisabeth appointed
    director
  39. 2017-02-06
    ➕
    KYRSON, Ray appointed
    director
  40. 2017-02-03
    ➖
    SHEMIE, Benjamin resigned
    director
  41. 2016-03-16
    ➕
    IRBY, Julian Matthew appointed
    director
  42. 2015-08-03
    ➖
    WANG, Kai resigned
    director
  43. 2014-11-29
    ➕
    ZBROS, Pawel Rafal appointed
    director
  44. 2014-06-24
    🏢
    Company incorporated
    As PROPOLY ONLINE LIMITED
  45. 2014-06-24
    ➕
    GAZELLE, Edward appointed
    director
  46. 2014-06-24
    ➕
    SHEMIE, Benjamin appointed
    director
  47. 2014-06-24
    ➕
    VARUGHESE, Matthew appointed
    director
  48. 2014-06-24
    ➕
    WANG, Kai appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Luna Let Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Luna Let Ltd
Corporate parent · holds 75-100% shares · board control
ultimate parent
⬇
PROPOLY ONLINE LIMITED
This company · 09099516

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Luna Let Ltd
Corporate entity
75–100%
75–100%board control75-100% shares · 75-100% voting · board control30/07/2021
1 historic (ceased) PSC
  • Mr Edward Issac Ghazalceased 26/04/2018· 25-50% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2014-06-24
Jurisdictionengland-wales
Primary SIC62090 — Other information technology service activities

Registered office

Unit 5b Olympic Way
Birchwood
Warrington
Cheshire
WA2 0YL
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-02-21
Last: 2026-02-07

Officers (1 active · 13 resigned)

SEKHON, Simran Singh→
director · ~42y · appointed 2021-07-30
View their other companies + combined net worth →
Active
BUDDEN, Nichola John→
director · ~58y · appointed 2018-04-26 · resigned 2021-07-30
Resigned
CHAPMAN, Paul Robert→
director · ~57y · appointed 2019-09-01 · resigned 2020-10-31
Resigned
GAZELLE, Edward→
director · ~44y · appointed 2014-06-24 · resigned 2021-05-28
Resigned
HARDS, John Peter→
director · ~71y · appointed 2018-07-17 · resigned 2019-09-01
Resigned
IRBY, Julian Matthew→
director · ~60y · appointed 2016-03-16 · resigned 2017-03-31
Resigned
KYRSON, Ray→
director · ~34y · appointed 2017-02-06 · resigned 2021-07-30
Resigned
LONGDEN, Margaret Elisabeth→
director · ~60y · appointed 2017-03-31 · resigned 2018-03-07
Resigned
SHEMIE, Benjamin→
director · ~44y · appointed 2014-06-24 · resigned 2017-02-03
Resigned
TENNANT, Philip John→
director · ~52y · appointed 2020-10-31 · resigned 2021-04-30
Resigned
VARUGHESE, Matthew→
director · ~43y · appointed 2014-06-24 · resigned 2021-07-30
Resigned
WANG, Kai→
director · ~39y · appointed 2014-06-24 · resigned 2015-08-03
Resigned
ZBROS, Pawel Rafal→
director · ~45y · appointed 2014-11-29 · resigned 2018-11-14
Resigned
SMK VENTURES LIMITED→
corporate-director · appointed 2018-04-25 · resigned 2021-07-30
Resigned

Click a director name to see their full track record across all companies.

Recent filings (90 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-02-11
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-07-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-07
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-07-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-12
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-07-25
confirmation-statement-with-updates
confirmation-statement · CS01
2023-03-14
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-02-14
accounts-amended-with-made-up-date
accounts · AAMD
2022-09-08
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-08-04
confirmation-statement-with-updates
confirmation-statement · CS01
2022-03-08
change-account-reference-date-company-current-extended
accounts · AA01
2021-12-16
change-account-reference-date-company-previous-shortened
accounts · AA01
2021-12-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-08-18
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2021-08-04