2ND IMAGE LIMITED
🌳Matureactive
09144014 · ltd · incorporated 2014-07-23
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jul 2025
Net worth
£15.4k
book net assets
Opportunity
74/100
Strong
What this business does
Primary activity: Agents specialised in the sale of other particular products
Sector: Wholesale & retail
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).
Data confidence
Overall: medium (77/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (3 active, 4 linked, 3 with DOB)
85
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
31 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £15,405
Net assets shrinking
Down £7,963 YoY
Cash YoY
-7%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£45k
↓ 6.6% YoY
Net Worth
£15k
↓ 34% YoY
Current Assets
£45k
↓ 6.8% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-07-31 | 2024-07-31 |
|---|---|---|
| Total assets | £15.4k | £23.4k |
| Current assets | £45.5k | £48.8k |
| Cash | £45.5k | £48.7k |
| Debtors | — | £129 |
| Net assets | £15.4k | £23.4k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
- 2025-11-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-11-04📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-02-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-04-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-12-02📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-10-29📄change-person-director-company-with-change-dateofficers · CH01
- 2021-10-29📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2020-12-18📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-10-28➕RICE, Benjamin James appointeddirector
- 2020-10-28➖RICE, Janet resigneddirector
- 2020-10-28📄appoint-person-director-company-with-name-dateofficers · AP01
- 2020-10-28📄termination-director-company-with-name-termination-dateofficers · TM01
- 2020-08-03📄change-person-director-company-with-change-dateofficers · CH01
- 2019-11-17📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-04-08📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-02-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2016-11-07📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2014-08-28➕RICE, Janet appointeddirector
- 2014-07-23🏢Company incorporatedAs 2ND IMAGE LIMITED
- 2014-07-23➕RICE, Janet appointedsecretary
- 2014-07-23➕RICE, Michelle Victoria appointeddirector
Owner dependency
66/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
41/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ms Janet Rice Individual · British · DOB 02/1949 · age 77 | 75–100% | — | 75-100% shares | 14/07/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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Active · Wholesale & distribution · RG postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 16240749 LTD→ 16240749 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| 18650 UK LTD→ 10570155 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| 2WENTY 2WENTY LTD→ 12691282 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| 4 SEASONS OUTDOOR U.K. LTD→ 08155421 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| 5G TOBACCO LABS LTD→ 16330595 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| 8AV LTD→ 12105568 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| A & E LEISURE LIMITED→ 04223269 · est 2001 · no financials extracted | — | — | — | — | 24y | — | — |
| A2Z GLOBAL TRADING LTD→ 16174903 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ABT NEWS LIMITED→ 14773621 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| ACHILLEUS DE CRUZ LIMITED→ 01359978 · est 1978 · no financials extracted | — | — | — | — | 48y | — | — |
| ACORN BEARINGS & TRANSMISSION COMPANY LIMITED→ 02318583 · est 1988 · no financials extracted | — | — | — | — | 37y | — | — |
| ACTIVETRAVELLER LIMITED→ 04053059 · est 2000 · no financials extracted | — | — | — | — | 25y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2014-07-23
Jurisdictionengland-wales
Primary SIC46180 — Agents specialised in the sale of other particular products
Registered office
10 Beech Court
Hurst
Reading
RG10 0RQ
England
Filing status
Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-08-06
Last: 2025-07-23
Officers (3 active · 1 resigned)
Active
RICE, Benjamin James→
Activedirector · ~52y · appointed 2020-10-28
View their other companies + combined net worth →
RICE, Michelle Victoria→
Activedirector · ~48y · appointed 2014-07-23
View their other companies + combined net worth →
RICE, Janet→
Resigneddirector · ~77y · appointed 2014-08-28 · resigned 2020-10-28
Click a director name to see their full track record across all companies.
Recent filings (31 total)
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-11-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-31
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-11-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-02-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-24
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-04-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-26
accounts-with-accounts-type-micro-entity
accounts · AA
2021-12-02
change-person-director-company-with-change-date
officers · CH01
2021-10-29
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-10-29
confirmation-statement-with-updates
confirmation-statement · CS01
2021-07-23
accounts-with-accounts-type-micro-entity
accounts · AA
2020-12-18
appoint-person-director-company-with-name-date
officers · AP01
2020-10-28
termination-director-company-with-name-termination-date
officers · TM01
2020-10-28