ACTION MIRROR PRODUCTIONS LTD.
🌳Matureactive
09220813 · ltd · incorporated 2014-09-16
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2024
Net worth
£-15.3k
book net assets
Opportunity
74/100
Strong
What this business does
Primary activity: Motion picture production activities
Sector: Information & communication
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
28 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredNegative net assets
Liabilities exceed assets by £15,259
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
-£15k
↑ 2.0% YoY
Current Assets
£869
↑ 55% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-09-30 | 2023-09-30 |
|---|---|---|
| Total assets | £-15.3k | £-15.6k |
| Current assets | £869 | £562 |
| Net assets | £-15.3k | £-15.6k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
- 2025-06-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-06-24📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-06-24📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-09-30📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-05-08📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-03-01📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-09-21📄change-person-director-company-with-change-dateofficers · CH01
- 2020-09-21📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2020-04-22📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-04-08📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-07-30📄change-person-director-company-with-change-dateofficers · CH01
- 2018-07-30📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2018-07-30📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2018-03-07📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-01-05📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2014-09-16🏢Company incorporatedAs ACTION MIRROR PRODUCTIONS LTD.
- 2014-09-16➕STRANGE, Damon Thomas appointeddirector
- 2014-09-16➕STRANGE, Jordan appointeddirector
Owner dependency
71/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +No director turnover: Company is 12 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
41/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Damon Thomas Strange Individual · British · DOB 03/1986 · age 40 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
Mr Jordan Strange Individual · British · DOB 09/1989 · age 37 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Technology · OX postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ABBEYMAGIC LIMITED→ 02461420 · est 1990 · no financials extracted | — | — | — | — | 36y | — | — |
| ACAW LTD→ 15309913 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ACOM AVIATION LTD→ 13120644 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| ACTIONARY LTD→ 14650458 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| ACTIVAIT TECHNOLOGY LIMITED→ 15009098 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ACTIVATE IMPACT SOLUTIONS LIMITED→ 03859545 · est 1999 · no financials extracted | — | — | — | — | 26y | — | — |
| ACTIVE DYNAMICS TECHNOLOGY LIMITED→ 09443622 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| ACTIVE MEDIA BUSINESS SOLUTIONS LIMITED→ 03437989 · est 1997 · no financials extracted | — | — | — | — | 28y | — | — |
| ACUITAS BUSINESS INTELLIGENCE LIMITED→ 14741830 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| AD FARM MEDIA LIMITED→ 10331799 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| ADAM BERNSTEIN LIMITED→ 03156146 · est 1996 · no financials extracted | — | — | — | — | 30y | — | — |
| ADAM SAMUEL WARD LIMITED→ 13753419 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2014-09-16
Jurisdictionengland-wales
Primary SIC59111 — Motion picture production activities
Registered office
16 Selwyn Crescent
Radley
Abingdon
OX14 3AL
England
Filing status
Accounts
Next due: 2026-06-30
Last made up to: 2024-09-30
Confirmation statement
Next due: 2026-09-30
Last: 2025-09-16
Officers (2 active · 0 resigned)
STRANGE, Damon Thomas→
Activedirector · ~40y · appointed 2014-09-16
View their other companies + combined net worth →
STRANGE, Jordan→
Activedirector · ~37y · appointed 2014-09-16
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (28 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-21
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-10-19
accounts-with-accounts-type-micro-entity
accounts · AA
2024-06-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-05
accounts-with-accounts-type-micro-entity
accounts · AA
2023-06-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-09-30
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-09-30
accounts-with-accounts-type-micro-entity
accounts · AA
2022-05-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-16
accounts-with-accounts-type-micro-entity
accounts · AA
2021-03-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-09-21
change-person-director-company-with-change-date
officers · CH01
2020-09-21
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2020-09-21
accounts-with-accounts-type-micro-entity
accounts · AA
2020-04-22