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ACTION MIRROR PRODUCTIONS LTD.

💤Zombieactive
09220813 · ltd · incorporated 2014-09-16
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
Why now
Window steady · high confidence
Thesis has shifted recently — watch for confirmation.
  • · Lifecycle stage: mature → zombie
  • · Investment thesis: unclassified → zombie_hold
  • · Hygiene score: 90 → 80
  • · PSC count: 2 → 0
Opportunity decay
drifting distress · 6-months
Drifting toward distress — expect more negotiability in 3–6 months, but also more friction.
  • · Lifecycle stage drifting downward
  • · Currently "zombie"
What changed my view
Last 30 days

Picture worsened over the last 30 days — 3 negative signals vs 0 positive.

  • Lifecycle stage: maturezombie
  • ·Investment thesis: unclassifiedzombie_hold
  • Hygiene score: 9080
  • PSC count: 20
Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
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Turnover
year to Sept 2024
Net worth
£-15.3k
book net assets
Opportunity
70/100
Strong
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What this business does
Primary activity: Motion picture production activities
Sector: Information & communication
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 70/100 (strong), bankability 75/100. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: low (47/100)

Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
No charge records returned
50
Directors & officers
No officers data
0
Ownership & PSC
No PSC data returned
40
Director network
Network not yet resolved
30
Filing history
No filing history
0
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
70/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
70
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Negative net assets
Liabilities exceed assets by £15,259

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
-£15k
↑ 2.0% YoY
Current Assets
£869
↑ 55% YoY
Current Liabilities
-£16k-£12k-£9k-£6k-£2k£869Sept 2023Sept 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-09-302023-09-30
Total assets£-15.3k£-15.6k
Current assets£869£562
Net assets£-15.3k£-15.6k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Corporate timeline (1 events)Click to expand
  1. 2014-09-16
    🏢
    Company incorporated
    As ACTION MIRROR PRODUCTIONS LTD.

Owner dependency

55/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +No director turnover: Company is 12 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

30/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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Company details

Statusactive
Typeltd
Incorporated2014-09-16
Jurisdictionengland-wales
Primary SIC59111 — Motion picture production activities

Registered office

16 Selwyn Crescent
Radley
Abingdon
OX14 3AL
England

Filing status

Accounts
Next due: 2026-06-30
Last made up to: 2024-09-30
Confirmation statement
Next due: 2026-09-30
Last: 2025-09-16