ADVANCED DIGITAL MEDIA LIMITED

🌳Matureactive
09508538 · ltd · incorporated 2015-03-25
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
Opportunity decay
approaching window · 12-months
Approaching a transaction window — refinance or sale event plausible in the next 12 months.
  • · Oldest live charge 7.0y old — refinance window within 12 months
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Feb 2025
Net worth
—
book net assets
Opportunity
75/100
Strong
🔔
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What this business does
Primary activity: Data processing, hosting and related activities
Sector: Information & communication
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 75/100 (strong), bankability 85/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (65/100).

🏦

Refinance opportunity

1 live charge · oldest 7.0y

85/100
ready

Refinance conversation should be productive — structure clean and timing right.

  • · Oldest live charge is 7.0 years old — likely at or near maturity.
  • · Single lender — cleanest path to refinance.
  • · Legal-friction score 15/100 — clean.

Data confidence

Overall: medium (73/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
46 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Key financials

1 year extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-02-28

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 confirmation-statement
Last 180 days
3
filings
  • • 2 accounts
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
  1. 2025-12-18
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-12-18
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  3. 2025-10-08
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2025-01-07
    📄
    mortgage-satisfy-charge-full
    mortgage · MR04
  5. 2025-01-07
    🔓
    Charge satisfied #1
  6. 2024-12-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2023-12-11
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2023-03-23
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  9. 2023-03-23
    📄
    change-person-director-company-with-change-date
    officers · CH01
  10. 2022-10-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2022-10-03
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  12. 2022-02-17
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2022-01-10
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  14. 2021-09-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  15. 2021-03-01
    📄
    change-person-director-company-with-change-date
    officers · CH01
  16. 2021-03-01
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  17. 2020-12-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  18. 2020-10-01
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  19. 2019-12-18
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  20. 2019-05-02
    🔒
    Charge registered #1
    Lender: Just Cash Flow PLC
  21. 2016-01-12
    ➕
    ROOKE, Siobhan appointed
    director
  22. 2015-03-25
    🏢
    Company incorporated
    As ADVANCED DIGITAL MEDIA LIMITED
  23. 2015-03-25
    ➕
    APPLEBY, Kayele appointed
    director

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +No director turnover: Company is 11 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

41/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Kayele Appleby
Individual · British · DOB 12/1986 · age 40
25–50%
25–50%25-50% shares · 25-50% voting06/04/2016
Ms Siobhan Rooke
Individual · British · DOB 07/1986 · age 40
25–50%
25–50%25-50% shares · 25-50% voting06/04/2016
1 historic (ceased) PSC
  • Ms Christine Anne Sheppardceased 14/12/2021· 25-50% shares · 25-50% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2015-03-25
Jurisdictionengland-wales
Primary SIC63110 — Data processing, hosting and related activities

Registered office

C/O Meta Tax Limited
33 Princes Crescent
Morecambe
Lancashire
LA4 6BY
England

Filing status

Accounts
Next due: 2026-11-30
Last made up to: 2025-02-28
Confirmation statement
Next due: 2027-03-07
Last: 2026-02-21

Officers (2 active · 0 resigned)

APPLEBY, Kayele→
director · ~40y · appointed 2015-03-25
View their other companies + combined net worth →
Active
ROOKE, Siobhan→
director · ~40y · appointed 2016-01-12
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Mortgages & charges

1
Total charges
0
Outstanding
0
Active lenders
Status:Lender:1 of 1 shown
TypeProperties
satisfied
Just Cash Flow
Just Cash Flow PLC
A registered charge—02/05/201907/01/2025

Recent filings (46 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-03-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-18
change-account-reference-date-company-previous-shortened
accounts · AA01
2025-12-18
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-10-08
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-03
mortgage-satisfy-charge-full
mortgage · MR04
2025-01-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-20
confirmation-statement-with-updates
confirmation-statement · CS01
2024-04-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-03-23
change-person-director-company-with-change-date
officers · CH01
2023-03-23
confirmation-statement-with-updates
confirmation-statement · CS01
2023-02-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-10-06
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-10-03
confirmation-statement-with-updates
confirmation-statement · CS01
2022-02-21