AFFINITY PRO LIMITED

🌳Matureactive
09526043 · ltd · incorporated 2015-04-07
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
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Turnover
—
year to Apr 2025
Net worth
£26.3k
book net assets
Opportunity
79/100
Strong
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What this business does
Primary activity: Business and domestic software development
Sector: Information & communication
Investor take
Pursue
Asset-holding vehicle with a 70-year-old founder — textbook succession opportunity.

Opportunity 79/100 (strong), bankability 75/100. Strong seller-intent signal (68/100, director aged 70). Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 2 with DOB)
83
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
27 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £26,322

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£26k
↑ 134% YoY
Current Assets
£27k
↑ 120% YoY
Current Liabilities
—
£0£5k£11k£16k£22k£27kApr 2024Apr 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-04-302024-04-30
Total assets£26.3k£11.3k
Current assets£27.3k£12.4k
Net assets£26.3k£11.3k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
  1. 2025-12-01
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-02-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-05-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2024-05-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  5. 2024-05-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  6. 2024-05-28
    📄
    change-person-director-company-with-change-date
    officers · CH01
  7. 2024-01-17
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2023-01-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2022-01-12
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2021-04-19
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2020-01-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2018-08-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2018-01-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2017-01-03
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  15. 2016-04-08
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  16. 2015-04-07
    🏢
    Company incorporated
    As AFFINITY PRO LIMITED
  17. 2015-04-07
    ➕
    HERMAN, Martin appointed
    secretary
  18. 2015-04-07
    ➕
    ANGELOW, Lawrence Mark appointed
    director
  19. 2015-04-07
    ➕
    HERMAN, Martin appointed
    director

Owner dependency

73/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Founder age: Director aged approximately 70 — succession pressure is live.

Succession & seller-readiness

71/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 70 years old. Natural succession window is now.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Martin Herman
Individual · British · DOB 05/1956 · age 70
25–50%
25–50%25-50% shares · 25-50% voting06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2015-04-07
Jurisdictionengland-wales
Primary SIC62012 — Business and domestic software development

Registered office

Northview House
3 Somers Road
Reigate
Surrey
RH2 9DU

Filing status

Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2027-01-20
Last: 2026-01-06

Officers (3 active · 0 resigned)

HERMAN, Martin→
secretary · appointed 2015-04-07
View their other companies + combined net worth →
Active
ANGELOW, Lawrence Mark→
director · ~66y · appointed 2015-04-07
View their other companies + combined net worth →
Active
HERMAN, Martin→
director · ~70y · appointed 2015-04-07
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (27 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-07
accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-01
accounts-with-accounts-type-micro-entity
accounts · AA
2025-02-22
change-person-director-company-with-change-date
officers · CH01
2024-05-29
change-person-director-company-with-change-date
officers · CH01
2024-05-29
change-person-director-company-with-change-date
officers · CH01
2024-05-29
change-person-director-company-with-change-date
officers · CH01
2024-05-28
accounts-with-accounts-type-micro-entity
accounts · AA
2024-01-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-01-28
accounts-with-accounts-type-micro-entity
accounts · AA
2023-01-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-01-28
accounts-with-accounts-type-micro-entity
accounts · AA
2022-01-12
accounts-with-accounts-type-micro-entity
accounts · AA
2021-04-19