CHEERFUL PEOPLE LIMITED

💤Zombieactive
09700930 · ltd · incorporated 2015-07-24
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Aug 2025
Net worth
—
book net assets
Opportunity
78/100
Strong
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What this business does
Primary activity: SIC 01500
Sector: Agriculture, forestry & fishing
ALSO REGISTERED FOR
  • 87300Residential care activities for the elderly and disabled
  • 93290Other amusement and recreation activities n.e.c.
  • 97000Activities of households as employers of domestic personnel
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 78/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: high (82/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 4 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
10 connected companies via shared directors
75
Filing history
30 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Aug 2024Aug 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-08-312024-08-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
1
filing
  • • 1 accounts
Last 90 days
1
filing
  • • 1 accounts
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (17 events)Click to expand
  1. 2026-05-17
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-05-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-05-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-05-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-05-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2021-08-25
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  7. 2021-08-25
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  8. 2021-06-01
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2020-06-01
    📄
    capital-allotment-shares
    capital · SH01
  10. 2020-06-01
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2019-05-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2018-05-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2017-03-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2016-11-07
    📄
    change-account-reference-date-company-previous-extended
    accounts · AA01
  15. 2016-06-10
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  16. 2015-07-24
    🏢
    Company incorporated
    As CHEERFUL PEOPLE LIMITED
  17. 2015-07-24
    ➕
    HUDSON, Deborah Nichole appointed
    director

Owner dependency

88/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Senior director age: Director aged approximately 61 — approaching natural succession window.
  • +No director turnover: Company is 11 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

60/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Ms Deborah Nichole Hudson
Individual · British · DOB 08/1965 · age 61
75–100%
—75-100% shares06/04/2016
1 historic (ceased) PSC
  • Mr John Malcolm Hudsonceased 27/01/2021· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2015-07-24
Jurisdictionengland-wales
Primary SIC01500 — SIC 01500

Registered office

Hill Farm
Chesterton Road
Lighthorne
Warwickshire
CV35 0AB
United Kingdom

Filing status

Accounts
Next due: 2027-05-31
Last made up to: 2025-08-31
Confirmation statement
Next due: 2026-06-08
Last: 2025-05-25

Officers (1 active · 0 resigned)

HUDSON, Deborah Nichole→
director · ~61y · appointed 2015-07-24
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (30 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-05-17
accounts-with-accounts-type-micro-entity
accounts · AA
2025-05-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-25
accounts-with-accounts-type-micro-entity
accounts · AA
2024-05-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-05-30
accounts-with-accounts-type-micro-entity
accounts · AA
2023-05-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-06-12
accounts-with-accounts-type-micro-entity
accounts · AA
2022-05-31
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-08-25
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2021-08-25
accounts-with-accounts-type-micro-entity
accounts · AA
2021-06-01
confirmation-statement-with-updates
confirmation-statement · CS01
2021-05-25
confirmation-statement-with-updates
confirmation-statement · CS01
2020-06-01
capital-allotment-shares
capital · SH01
2020-06-01