ADD STRATEGY LTD
💤Zombieactive
09775857 · ltd · incorporated 2015-09-14
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2024
Net worth
£-105.6k
book net assets
Opportunity
73/100
Strong
What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 73/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: distressed disposal / insolvency (65/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
26 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredNegative net assets
Liabilities exceed assets by £105,630
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
-£106k
↓ 42% YoY
Current Assets
£85k
↓ 15% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-09-30 | 2023-09-30 |
|---|---|---|
| Total assets | £-105.6k | £-74.6k |
| Current assets | £85.2k | £100.6k |
| Net assets | £-105.6k | £-74.6k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 officers
Last 180 days
1
filing
- • 1 officers
Counts from Companies House filing history.
Corporate timeline (17 events)Click to expand
- 2026-03-25📄change-person-director-company-with-change-dateofficers · CH01
- 2025-08-13📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-06-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-08-26📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-04-17📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-06-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-06-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-06-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-04-07📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2020-09-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-03-05📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-11-02📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-08-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2016-12-14📄gazette-filings-brought-up-to-dategazette · DISS40
- 2016-12-13📄gazette-notice-compulsorygazette · GAZ1
- 2015-09-14🏢Company incorporatedAs ADD STRATEGY LTD
- 2015-09-14➕SUTHERLAND, Paul Beresford appointeddirector
Owner dependency
80/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 11 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
50/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Paul Beresford Sutherland Individual · British · DOB 01/1971 · age 55 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Professional services · NE postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ACTU8 (THPS) LTD→ 09504313 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| ACUMAN BUSINESS SERVICES LIMITED→ 07333129 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
| ACUMEN ACCOUNTING LIMITED→ 12807273 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| ACUPAYE LIMITED→ 15418509 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ADELPHI CONSULTING ENGINEERS (NE) LTD→ 16459419 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ADELPHI CONSULTING ENGINEERS LTD→ 11589050 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ADMINCAREERS LIMITED→ 17116800 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ADMIRAH ACCOUNTANTS LIMITED→ 16863129 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ADP PRECISION HOLDINGS LIMITED→ 07280972 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
| ADR CONSULTANCY LTD→ 07874395 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| ADRASTEA LIMITED→ 08286234 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| ADS PREMIER PROJECTS LIMITED→ 15762716 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2015-09-14
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management
Registered office
Collingwood Buildings
Collingwood Street
Newcastle Upon Tyne
Tyne & Wear
NE1 1JF
England
Filing status
Accounts
Next due: 2026-06-30
Last made up to: 2024-09-30
Confirmation statement
Next due: 2026-08-14
Last: 2025-07-31
Officers (1 active · 0 resigned)
SUTHERLAND, Paul Beresford→
Activedirector · ~55y · appointed 2015-09-14
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (26 total)
change-person-director-company-with-change-date
officers · CH01
2026-03-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-13
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-08-13
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-30
accounts-with-accounts-type-micro-entity
accounts · AA
2024-08-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-05
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-04-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-08-02
accounts-with-accounts-type-micro-entity
accounts · AA
2023-06-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-08-05
accounts-with-accounts-type-micro-entity
accounts · AA
2022-06-30
accounts-with-accounts-type-micro-entity
accounts · AA
2022-06-30
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-04-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-08-14
accounts-with-accounts-type-micro-entity
accounts · AA
2020-09-30