100PERCENTFITNESS LIMITED

💤Zombieactive
09936519 · ltd · incorporated 2016-01-05
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
£319
book net assets
Opportunity
73/100
Strong
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What this business does
Primary activity: Other sports activities
Sector: Arts, entertainment & recreation
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 73/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
28 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Positive net assets
Net assets £319
Net assets shrinking
Down £128 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£319
↓ 29% YoY
Current Assets
£8k
↓ 35% YoY
Current Liabilities
£0£2k£5k£7k£9k£12kDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2024-12-312023-12-31
Total assets£2.0k£2.4k
Current assets£7.6k£11.7k
Net assets£319£447

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
4
filings
  • 3 persons-with-significant-control
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (17 events)Click to expand
  1. 2026-01-07
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  2. 2025-12-04
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  3. 2025-12-03
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  4. 2025-11-20
    📄
    change-person-director-company-with-change-date
    officers · CH01
  5. 2025-09-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2024-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2023-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2022-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2021-08-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2020-12-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2020-01-16
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  12. 2019-09-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2019-05-07
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  14. 2018-07-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  15. 2017-07-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  16. 2016-01-05
    🏢
    Company incorporated
    As 100PERCENTFITNESS LIMITED
  17. 2016-01-05
    MCDONALD, Darius David, Mr. appointed
    director

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +No director turnover: Company is 10 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

50/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Darius David Mcdonald
Individual · British · DOB 09/1984 · age 42
75100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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12243970 · est 2019 · no financials extracted
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13922302 · est 2022 · no financials extracted
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16535825 · est 2025 · no financials extracted
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10965134 · est 2017 · no financials extracted
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2016-01-05
Jurisdictionengland-wales
Primary SIC93199 — Other sports activities

Registered office

Unit 5 Brockley Road
Elsworth
Cambridge
CB23 4EY
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-01-18
Last: 2026-01-04

Officers (1 active · 0 resigned)

MCDONALD, Darius David, Mr.
director · ~42y · appointed 2016-01-05
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (28 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-14
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-01-07
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-12-04
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-12-03
change-person-director-company-with-change-date
officers · CH01
2025-11-20
accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-04
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-18
accounts-with-accounts-type-micro-entity
accounts · AA
2023-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-01-17
accounts-with-accounts-type-micro-entity
accounts · AA
2022-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-01-05
accounts-with-accounts-type-micro-entity
accounts · AA
2021-08-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-02-16