ADESIGNER LIMITED

💤Zombieactive
09968852 · ltd · incorporated 2016-01-25
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jan 2025
Net worth
—
book net assets
Opportunity
74/100
Strong
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What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
29 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Jan 2024Jan 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-01-312024-01-31
Average employees100100

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
5
filings
  • • 3 officers
  • • 1 confirmation-statement
  • • 1 persons-with-significant-control
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
  1. 2026-02-21
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  2. 2026-02-19
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  3. 2026-02-17
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  4. 2026-02-17
    📄
    change-person-director-company-with-change-date
    officers · CH01
  5. 2025-04-16
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  6. 2024-02-12
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  7. 2023-03-10
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2022-10-26
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  9. 2022-01-10
    📄
    accounts-amended-with-accounts-type-micro-entity
    accounts · AAMD
  10. 2021-11-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2021-02-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2020-12-14
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2019-09-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2018-09-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  15. 2017-10-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  16. 2017-09-21
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  17. 2016-01-26
    ➕
    BARNEY, Alexander appointed
    director
  18. 2016-01-25
    🏢
    Company incorporated
    As ADESIGNER LIMITED
  19. 2016-01-25
    ➕
    BARNEY, Alexander appointed
    director
  20. 2016-01-25
    ➖
    BARNEY, Alexander resigned
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

50/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Alexander Barney
Individual · British · DOB 12/1990 · age 36
75–100%
75–100%board control75-100% shares · 75-100% voting · board control19/09/2017

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2016-01-25
Jurisdictionengland-wales
Primary SIC82990 — Other business support service activities n.e.c.

Registered office

7 Thornden
Cowfold
Horsham
RH13 8AG
England

Filing status

Accounts
Next due: 2026-10-31
Last made up to: 2025-01-31
Confirmation statement
Next due: 2027-02-08
Last: 2026-01-25

Officers (1 active · 1 resigned)

BARNEY, Alexander→
director · ~36y · appointed 2016-01-26
View their other companies + combined net worth →
Active
BARNEY, Alexander→
director · ~36y · appointed 2016-01-25 · resigned 2016-01-25
Resigned

Click a director name to see their full track record across all companies.

Recent filings (29 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-02-23
appoint-person-director-company-with-name-date
officers · AP01
2026-02-21
termination-director-company-with-name-termination-date
officers · TM01
2026-02-19
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-02-17
change-person-director-company-with-change-date
officers · CH01
2026-02-17
accounts-with-accounts-type-dormant
accounts · AA
2025-04-16
confirmation-statement-with-updates
confirmation-statement · CS01
2025-01-28
accounts-with-accounts-type-dormant
accounts · AA
2024-02-12
confirmation-statement-with-updates
confirmation-statement · CS01
2024-01-25
accounts-with-accounts-type-micro-entity
accounts · AA
2023-03-10
confirmation-statement-with-updates
confirmation-statement · CS01
2023-01-25
accounts-with-accounts-type-dormant
accounts · AA
2022-10-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-01-28
accounts-amended-with-accounts-type-micro-entity
accounts · AAMD
2022-01-10
accounts-with-accounts-type-micro-entity
accounts · AA
2021-11-25