ACTIVE STORIES LTD

🌳Matureactive
09978384 · ltd · incorporated 2016-02-01
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jan 2025
Net worth
£-14.8k
book net assets
Opportunity
74/100
Strong
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What this business does
Primary activity: Other sports activities
Sector: Arts, entertainment & recreation
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (2 active, 5 linked, 5 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
35 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Negative net assets
Liabilities exceed assets by £14,838

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
-£15k
↑ 6.5% YoY
Current Assets
£1k
↑ 245% YoY
Current Liabilities
—
-£16k-£12k-£9k-£6k-£2k£1kJan 2024Jan 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2025-01-312024-01-31
Total assets£-14.2k£-15.9k
Current assets£1.1k£329
Cash—£129
Debtors—£200
Net assets£-14.8k£-15.9k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (26 events)Click to expand
  1. 2025-09-10
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-10-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-11-16
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  4. 2023-11-15
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  5. 2023-11-10
    ➖
    BONE, Jonathan James resigned
    director
  6. 2023-10-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2023-03-09
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  8. 2022-10-31
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2021-11-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  10. 2021-10-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2021-08-25
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  12. 2021-06-29
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2021-02-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2020-01-20
    📄
    accounts-amended-with-accounts-type-total-exemption-full
    accounts · AAMD
  15. 2019-10-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  16. 2019-02-13
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  17. 2019-01-31
    ➖
    BONE, Jonathan James resigned
    director
  18. 2018-02-05
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  19. 2018-02-05
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  20. 2018-02-02
    ➕
    BONE, Jonathan James appointed
    director
  21. 2018-02-01
    ➖
    BENTLEY, George Matthew resigned
    director
  22. 2017-02-05
    ➕
    BONE, Jonathan James appointed
    director
  23. 2016-02-01
    🏢
    Company incorporated
    As ACTIVE STORIES LTD
  24. 2016-02-01
    ➕
    BONE, Alexander Jonathan appointed
    director
  25. 2016-02-01
    ➕
    BONE, James Christopher Thomas appointed
    director
  26. 2016-02-01
    ➕
    BENTLEY, George Matthew appointed
    director

Owner dependency

66/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

41/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr James Christopher Thomas Bone
Individual · British · DOB 09/1988 · age 38
50–75%
—50-75% shares06/04/2016
1 historic (ceased) PSC
  • Mr Alexander Jonathan Boneceased 31/01/2018· 25-50% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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7 SISTER RECORDS LTD→
13415533 · est 2021 · no financials extracted
————4y——
74LANDS LTD→
16448260 · est 2025 · no financials extracted
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90 EVENTS LIMITED→
16886400 · est 2025 · no financials extracted
———————
ABELLA ENTERTAINMENT LTD→
15819329 · est 2024 · no financials extracted
————1y——
ACT NOW PRODUCTIONS LTD→
15179863 · est 2023 · no financials extracted
————2y——
ACT SELF DEFENCE CIC→
14204958 · est 2022 · no financials extracted
————3y——
ACTING UP DRAMA SCHOOL LIMITED→
10081013 · est 2016 · no financials extracted
————10y——
ACTIVISE LTD→
05708938 · est 2006 · no financials extracted
————20y——
ACTIVITY TIME LIMITED→
03258888 · est 1996 · no financials extracted
————29y——
ADAPTFITNESS LTD→
16595696 · est 2025 · no financials extracted
———————
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2016-02-01
Jurisdictionengland-wales
Primary SIC93199 — Other sports activities

Registered office

23 Thorney Road
Emsworth
PO10 8BL
England

Filing status

Accounts
Next due: 2026-10-31
Last made up to: 2025-01-31
Confirmation statement
Next due: 2027-02-14
Last: 2026-01-31

Officers (2 active · 3 resigned)

BONE, Alexander Jonathan→
director · ~40y · appointed 2016-02-01
View their other companies + combined net worth →
Active
BONE, James Christopher Thomas→
director · ~38y · appointed 2016-02-01
View their other companies + combined net worth →
Active
BENTLEY, George Matthew→
director · ~37y · appointed 2016-02-01 · resigned 2018-02-01
Resigned
BONE, Jonathan James→
director · ~33y · appointed 2018-02-02 · resigned 2023-11-10
Resigned
BONE, Jonathan James→
director · ~33y · appointed 2017-02-05 · resigned 2019-01-31
Resigned

Click a director name to see their full track record across all companies.

Recent filings (35 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-02-10
accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-10-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-22
certificate-change-of-name-company
change-of-name · CERTNM
2023-11-16
termination-director-company-with-name-termination-date
officers · TM01
2023-11-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-10-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-09
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-03-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-10-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-03-10
change-person-director-company-with-change-date
officers · CH01
2021-11-29
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-10-29
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-08-25