ACE TACKLE & BAIT LIMITED

🏛️Establishedactive
10354989 · ltd · incorporated 2016-09-01
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Feb 2026
Net worth
book net assets
Opportunity
69/100
Strong
🔔
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What this business does
Primary activity: Other retail sale of new goods in specialised stores (other than commercial art galleries and opticians)
Sector: Wholesale & retail
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 69/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
32 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
69/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
55
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Feb 2025Feb 2026

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2026-02-282025-02-28

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
3
filings
  • 2 gazette
  • 1 accounts
Last 180 days
3
filings
  • 2 gazette
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
  1. 2026-03-11
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  2. 2026-03-10
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  3. 2026-03-09
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2025-09-03
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2024-12-12
    📄
    change-person-director-company-with-change-date
    officers · CH01
  6. 2024-11-28
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  7. 2024-11-28
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  8. 2024-11-14
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2024-05-09
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  10. 2024-05-09
    📄
    change-person-director-company-with-change-date
    officers · CH01
  11. 2024-05-09
    📄
    change-person-director-company-with-change-date
    officers · CH01
  12. 2023-07-24
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  13. 2023-07-21
    GEE, Anne Irene appointed
    director
  14. 2023-07-18
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2023-02-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  16. 2021-04-13
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  17. 2020-09-23
    📄
    change-account-reference-date-company-current-extended
    accounts · AA01
  18. 2019-12-19
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  19. 2019-10-18
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  20. 2016-09-01
    🏢
    Company incorporated
    As ACE TACKLE & BAIT LIMITED
  21. 2016-09-01
    GEE, Antony John appointed
    director

Owner dependency

78/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Founder age: Director aged approximately 68 — succession pressure is live.
  • +No director turnover: Company is 10 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

56/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 68. Approaching typical UK retirement age — succession thinking likely.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

1 high ·
Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2025-12-13

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Anne Irene Gee
Individual · British · DOB 12/1959 · age 67
5075%
50–75%50-75% shares · 50-75% voting28/11/2024
Mr Antony John Gee
Individual · British · DOB 05/1958 · age 68
5075%
50–75%board control50-75% shares · 50-75% voting · board control01/09/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2016-09-01
Jurisdictionengland-wales
Primary SIC47789 — Other retail sale of new goods in specialised stores (other than commercial art galleries and opticians)

Registered office

7 The Kidlington Centre
High Street
Kidlington
Oxford
OX5 2DL
England

Filing status

Accounts
Next due: 2027-11-30
Last made up to: 2026-02-28
Confirmation statement
Next due: 2025-12-13OVERDUE
Last: 2024-11-29

Officers (2 active · 0 resigned)

GEE, Anne Irene
director · ~67y · appointed 2023-07-21
View their other companies + combined net worth →
Active
GEE, Antony John
director · ~68y · appointed 2016-09-01
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (32 total)

gazette-filings-brought-up-to-date
gazette · DISS40
2026-03-11
gazette-notice-compulsory
gazette · GAZ1
2026-03-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-03-09
accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-03
change-person-director-company-with-change-date
officers · CH01
2024-12-12
confirmation-statement-with-updates
confirmation-statement · CS01
2024-11-29
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2024-11-28
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-11-28
accounts-with-accounts-type-micro-entity
accounts · AA
2024-11-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-14
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-05-09
change-person-director-company-with-change-date
officers · CH01
2024-05-09
change-person-director-company-with-change-date
officers · CH01
2024-05-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-18
appoint-person-director-company-with-name-date
officers · AP01
2023-07-24