ADVOCATING ACTION LTD
💤Zombieactive
10493660 · ltd · incorporated 2016-11-23
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£10.5k
book net assets
Opportunity
76/100
Strong
What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
PursueAsset-holding vehicle with a 69-year-old founder — textbook succession opportunity.
Opportunity 76/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 69). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
24 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Positive net assets
Net assets £10,469
Net assets shrinking
Down £365 YoY
Cash YoY
+935%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£11k
↑ 935% YoY
Net Worth
£10k
↓ 3.4% YoY
Current Assets
£11k
↓ 3.3% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £10.5k | £10.8k |
| Current assets | £10.7k | £11.1k |
| Cash | £10.7k | £1.0k |
| Debtors | — | £10.1k |
| Net assets | £10.5k | £10.8k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 address
Last 180 days
2
filings
- • 1 address
- • 1 capital
Counts from Companies House filing history.
Corporate timeline (17 events)Click to expand
- 2026-04-26📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2026-02-03📄capital-allotment-sharescapital · SH01
- 2025-05-04📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-08-23📄resolutionresolution · RESOLUTIONS
- 2024-08-23📄memorandum-articlesincorporation · MA
- 2023-07-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-07-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-06-27📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-04-15📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-07-01📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-05-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-08-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-12-27📄change-account-reference-date-company-current-extendedaccounts · AA01
- 2016-11-23🏢Company incorporatedAs ADVOCATING ACTION LTD
- 2016-11-23➕DAVIES, Lyn Sian appointeddirector
- 2016-11-23📄incorporation-companyincorporation · NEWINC
Owner dependency
95/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 69 — succession pressure is live.
- +No director turnover: Company is 10 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
65/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 69. Approaching typical UK retirement age — succession thinking likely.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ms Lyn Sian Davies Individual · British · DOB 09/1957 · age 69 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 23/11/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2016-11-23
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management
Registered office
16 Morlais Street
Cardiff
CF23 5HQ
Wales
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-12-06
Last: 2025-11-22
Officers (1 active · 0 resigned)
DAVIES, Lyn Sian→
Activedirector · ~69y · appointed 2016-11-23
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (24 total)
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-04-26
capital-allotment-shares
capital · SH01
2026-02-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-11-24
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-05-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-12-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-09-12
resolution
resolution · RESOLUTIONS
2024-08-23
memorandum-articles
incorporation · MA
2024-08-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-12-05
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-07-22
confirmation-statement-with-updates
confirmation-statement · CS01
2022-11-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-07-29
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-06-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-12-01
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-04-15