AARON KELSALL LTD
Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 102Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2026-02-28 | 2025-02-28 |
|---|---|---|
| Total assets | £31.4k | £29.6k |
| Current assets | £31.1k | £48.8k |
| Cash | £30.1k | £27.4k |
| Debtors | £1.0k | £21.4k |
| Net assets | £28.6k | £28.1k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 accounts
- • 1 accounts
- • 1 confirmation-statement
Corporate timeline (12 events)Click to expand
- 2026-03-18📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-07-01📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-04-03📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-05-19📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-07-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-04-01📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-07-08📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-04-03📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2018-06-26📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-02-17🏢Company incorporatedAs AARON KELSALL LTD
- 2017-02-17➕KELSALL, Aaron appointeddirector
- 2017-02-17📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder name in company name: Company name contains director surname "KELSALL" — strong identity link between founder and business.
- +No director turnover: Company is 9 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Aaron Kelsall Individual · British · DOB 04/1991 · age 35 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control · trust interest · firm interest | 17/02/2017 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
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