ADVANCED DIRECT MAIL HOLDINGS LIMITED
💤Zombieactive
10649756 · ltd · incorporated 2017-03-03
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: Other service activities n.e.c.
Sector: Other service activities
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (59/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
8 connected companies via shared directors
69
Filing history
30 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
- 2026-01-07📄accounts-with-accounts-type-groupaccounts · AA
- 2024-12-04📄accounts-with-accounts-type-groupaccounts · AA
- 2024-10-24📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-02-03📄memorandum-articlesincorporation · MA
- 2023-12-10📄resolutionresolution · RESOLUTIONS
- 2023-12-08📄accounts-with-accounts-type-groupaccounts · AA
- 2023-05-24📄gazette-filings-brought-up-to-dategazette · DISS40
- 2023-05-23📄gazette-notice-compulsorygazette · GAZ1
- 2023-03-11➖RAY, Julie Elizabeth resigneddirector
- 2022-12-02📄accounts-with-accounts-type-groupaccounts · AA
- 2021-11-30📄accounts-with-accounts-type-groupaccounts · AA
- 2021-05-20📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-02-26📄accounts-with-accounts-type-groupaccounts · AA
- 2020-12-10📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-12-04📄accounts-with-accounts-type-groupaccounts · AA
- 2019-04-10📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2018-12-17📄accounts-with-accounts-type-groupaccounts · AA
- 2018-04-05📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2017-03-03🏢Company incorporatedAs ADVANCED DIRECT MAIL HOLDINGS LIMITED
- 2017-03-03➕BARRATT, Terence Ralph appointeddirector
- 2017-03-03➕RAY, Julie Elizabeth appointeddirector
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
45/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Terence Ralph Barratt Individual · British · DOB 12/1970 · age 56 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 03/03/2017 |
Jillian Mary Barratt Individual · British · DOB 03/2017 · age 9 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 03/03/2017 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Trade services · DY postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 42 MYATT AVENUE MANAGEMENT COMPANY LIMITED→ 15144580 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| A.J.HARRIS TRADING LTD→ 16516241 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| A&A PROFESSIONAL HAND CAR WASH & VALET LTD→ 09241154 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| ABK SECURITY SERVICES LIMITED→ 06886116 · est 2009 · no financials extracted | — | — | — | — | 16y | — | — |
| ABREACHIER LTD→ 15842050 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ADAM'S STYLE BARBERS LTD→ 10822303 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| ADMIN FAIRY LTD→ 13356969 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ADVANCED BEAUTY AND AESTHETICS KIDDERMINSTER LTD→ 15953228 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ADVANCED DIRECT MAIL LIMITED→ 04543543 · est 2002 · no financials extracted | — | — | — | — | 23y | — | — |
| ADVANCED VEHICLE SECURITY LTD→ 12457516 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| AESTHETICLINIC LIMITED→ 13826373 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| AFFINITY PROJ3CTS LIMITED→ 08122840 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2017-03-03
Jurisdictionengland-wales
Primary SIC96090 — Other service activities n.e.c.
Registered office
Unit 2, The Washington Centre Halesowen Road
Netherton
Dudley
West Midlands
DY2 9RE
England
Filing status
Accounts
Next due: 2026-11-30
Last made up to: 2025-02-28
Confirmation statement
Next due: 2027-03-17
Last: 2026-03-03
Officers (1 active · 1 resigned)
BARRATT, Terence Ralph→
Activedirector · ~56y · appointed 2017-03-03
View their other companies + combined net worth →
RAY, Julie Elizabeth→
Resigneddirector · ~63y · appointed 2017-03-03 · resigned 2023-03-11
Click a director name to see their full track record across all companies.
Recent filings (30 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-25
accounts-with-accounts-type-group
accounts · AA
2026-01-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-03
accounts-with-accounts-type-group
accounts · AA
2024-12-04
termination-director-company-with-name-termination-date
officers · TM01
2024-10-24
confirmation-statement-with-updates
confirmation-statement · CS01
2024-03-11
memorandum-articles
incorporation · MA
2024-02-03
resolution
resolution · RESOLUTIONS
2023-12-10
accounts-with-accounts-type-group
accounts · AA
2023-12-08
gazette-filings-brought-up-to-date
gazette · DISS40
2023-05-24
gazette-notice-compulsory
gazette · GAZ1
2023-05-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-05-18
accounts-with-accounts-type-group
accounts · AA
2022-12-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-03-30
accounts-with-accounts-type-group
accounts · AA
2021-11-30