10 WESTCROFT SQUARE FREEHOLD LIMITED
🏛️Establishedactive
10867477 · ltd · incorporated 2017-07-14
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jul 2024
Net worth
—
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: Other service activities n.e.c.
Sector: Other service activities
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: high (81/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
6 connected companies via shared directors
63
Filing history
19 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-07-31 | 2023-07-31 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (13 events)Click to expand
- 2025-07-02📄gazette-filings-brought-up-to-dategazette · DISS40
- 2025-07-01📄gazette-notice-compulsorygazette · GAZ1
- 2025-06-28📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-05-17📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-06-03📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-12-29📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2021-06-14📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-04-19📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-05-09📄accounts-with-accounts-type-dormantaccounts · AA
- 2017-07-14🏢Company incorporatedAs 10 WESTCROFT SQUARE FREEHOLD LIMITED
- 2017-07-14➕MADDEN, Emma appointeddirector
- 2017-07-14➕MURRAY, Leo Maxwell appointeddirector
- 2017-07-14📄incorporation-companyincorporation · NEWINC
Owner dependency
63/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +No director turnover: Company is 9 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
36/100
Weak signalLimited succession signal. Not a near-term off-market candidate.
SIGNALS
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Leo Maxwell Murray Individual · British · DOB 07/1976 · age 50 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 14/07/2017 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Trade services · W postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 06565988 LIMITED→ 06565988 · est 2008 · no financials extracted | — | — | — | — | 18y | — | — |
| 0800Z LIMITED→ 06476346 · est 2008 · no financials extracted | — | — | — | — | 18y | — | — |
| 10/12 HORBURY CRESCENT RESIDENTS ASSOCIATION LIMITED→ 02792735 · est 1993 · no financials extracted | — | — | — | — | 33y | — | — |
| 1000HEADS GROUP LIMITED→ 04038783 · est 2000 · no financials extracted | — | — | — | — | 25y | — | — |
| 1021 CREATIVE PTE UK LTD→ 15926990 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 10C HARVIST ROAD LIMITED→ 13457695 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| 111CRYO LTD→ 10044280 · est 2016 · no financials extracted | — | — | — | — | 10y | — | — |
| 114 WINDMILL ROAD LIMITED→ 10856756 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| 11STONE LIMITED→ 13881928 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| 12 DRY CLEANERS LTD→ 08058349 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| 12 FLAGS CAPITAL LIMITED→ 12475344 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| 121PRODATA LIMITED→ 05832245 · est 2006 · no financials extracted | — | — | — | — | 19y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2017-07-14
Jurisdictionengland-wales
Primary SIC96090 — Other service activities n.e.c.
Registered office
10a Westcroft Square
Hammersmith
London
W6 0TB
United Kingdom
Filing status
Accounts
Next due: 2026-04-30
Last made up to: 2024-07-31
Confirmation statement
Next due: 2026-10-27
Last: 2025-10-13
Officers (2 active · 0 resigned)
MADDEN, Emma→
Activedirector · ~46y · appointed 2017-07-14
View their other companies + combined net worth →
MURRAY, Leo Maxwell→
Activedirector · ~50y · appointed 2017-07-14
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (19 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-11-16
gazette-filings-brought-up-to-date
gazette · DISS40
2025-07-02
gazette-notice-compulsory
gazette · GAZ1
2025-07-01
accounts-with-accounts-type-dormant
accounts · AA
2025-06-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-04
accounts-with-accounts-type-dormant
accounts · AA
2024-05-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-28
accounts-with-accounts-type-micro-entity
accounts · AA
2023-06-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-05-21
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2021-12-29
accounts-with-accounts-type-micro-entity
accounts · AA
2021-06-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-06-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-04-19
accounts-with-accounts-type-dormant
accounts · AA
2020-04-19