SELLAPHONE LIMITED

🏛️Establishedactive
10993342 · ltd · incorporated 2017-10-03
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
£1
book net assets
Opportunity
77/100
Strong
🔔
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What this business does
Primary activity: SIC 99999
Sector: Extraterritorial bodies
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 77/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
16 connected companies via shared directors
90
Filing history
25 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Positive net assets
Net assets £1

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
£1
Current Assets
£1
Current Liabilities

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-12-31
Total assets£1
Current assets£1
Debtors£1
Net assets£1

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
  1. 2025-08-05
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2025-06-12
    📄
    change-account-reference-date-company-previous-extended
    accounts · AA01
  3. 2025-02-05
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  4. 2025-02-05
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  5. 2025-02-05
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  6. 2025-02-05
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  7. 2025-02-05
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  8. 2025-02-04
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  9. 2025-01-29
    BROWN, Aaron Maurice appointed
    director
  10. 2025-01-29
    RIDGE, Darren Michael appointed
    director
  11. 2025-01-29
    POULTON, James resigned
    director
  12. 2024-07-29
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  13. 2023-07-31
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  14. 2022-07-25
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  15. 2021-07-29
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  16. 2020-10-29
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  17. 2019-07-19
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  18. 2017-10-31
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  19. 2017-10-03
    🏢
    Company incorporated
    As SELLAPHONE LIMITED
  20. 2017-10-03
    POULTON, James appointed
    director
  21. 2017-10-03
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

66/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Senior director age: Director aged approximately 64 — approaching natural succession window.

Succession & seller-readiness

56/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Webuyanyphone Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Webuyanyphone Limited
Corporate parent · holds 75-100% shares · board control
ultimate parent
SELLAPHONE LIMITED
This company · 10993342

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Webuyanyphone Limited
Corporate entity
75100%
75–100%board control75-100% shares · 75-100% voting · board control29/01/2025
1 historic (ceased) PSC
  • Mr James Poultonceased 29/01/2025· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2017-10-03
Jurisdictionengland-wales
Primary SIC99999 — SIC 99999

Registered office

Ridown Building Fulcrum 2
Solent Way
Fareham
Hampshire
PO15 7FN
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-10-28
Last: 2025-10-14

Officers (2 active · 1 resigned)

BROWN, Aaron Maurice
director · ~44y · appointed 2025-01-29
View their other companies + combined net worth →
Active
RIDGE, Darren Michael
director · ~64y · appointed 2025-01-29
View their other companies + combined net worth →
Active
POULTON, James
director · ~59y · appointed 2017-10-03 · resigned 2025-01-29
Resigned

Click a director name to see their full track record across all companies.

Recent filings (25 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2025-10-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-03
accounts-with-accounts-type-dormant
accounts · AA
2025-08-05
change-account-reference-date-company-previous-extended
accounts · AA01
2025-06-12
termination-director-company-with-name-termination-date
officers · TM01
2025-02-05
appoint-person-director-company-with-name-date
officers · AP01
2025-02-05
appoint-person-director-company-with-name-date
officers · AP01
2025-02-05
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-02-05
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2025-02-05
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-02-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-14
accounts-with-accounts-type-dormant
accounts · AA
2024-07-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-16
accounts-with-accounts-type-dormant
accounts · AA
2023-07-31
confirmation-statement-with-updates
confirmation-statement · CS01
2022-10-16